Job Description

Duties and Responsibilities - Marketing

Brand Building

• Work with the APAC Marketing Head to develop brand strategy and establish the brand

purpose vision, mission and values to enhance the equity for existing brands and new

brands, grounded in the understanding of business and consumer insight.

\xc2\xb7 Support brand building tasks; regular website update, SBR\'s social media updating of posts including but not limited to Facebook, Linkedin and Instagram.

\xc2\xb7 Website maintenance, updating of new Press release and content.

\xc2\xb7 Support on-site events when required ie official product launches, exhibitions.

\xc2\xb7 Track website analytics ie Google analytics.

\xc2\xb7 Assist in development or refresh of brand guidelines implementations where necessary with agency; website logo updates, style guide to business partners and channel partners.

\xc2\xb7 Support other partners\' in advising SBR brand usage, guidelines, developing advertorials and artwork vetting.

Partner and Channel Marketing

\xc2\xb7 Assist in creation and update business presentation decks to partners, when necessary.

\xc2\xb7 Assist in any partner, channel marketing campaigns/ program to align with regional sales goals and focus.

\xc2\xb7 Brief designer on campaign artwork direction; headline, products, artwork placement, copy writing.

\xc2\xb7 Develop digital marketing strategies where required to increase leads generations; update of website link, Linkedin email links, leveraging on SBR\'s organic social media accounts.

\xc2\xb7 Develop design/ project briefs, create timelines and manage project executions closely based on set marketing plan.

Communications

\xc2\xb7 Development of communications materials including but not limited to; brochures layout, copy writing(handled on our own) and style of design brief to design agency, press kit materials brief for PR agency to work on press kit, drafting product factsheets.

\xc2\xb7 Brief designer for all marketing campaigns, exhibition artwork direction including but not limited to caption, copywriting.

Duties and Responsibilities - Business Development

Business Development Follow-up

Responsibilities

• Responsible for business development work at company level.
• Network with AI, robotics, IOT and other technology companies and following up on potential collaborative projects.
• Conduct market research and relevant industry research to provide decision support and suggestions for the company\'s strategic business planning.
• Follow through and coordinate the full process of specific project.
• Foster close collaboration and information exchange with internal and external interface

Marketing Administrative

\xc2\xb7 Source and compare quotations from vendors when required for any marketing spend.

\xc2\xb7 House keeping and upkeep the shared APAC marketing folder as an up to date resource library.

The Successful Applicant

• Demonstrable experience in designing and implementing successful digital marketing campaigns in multi regions/ global scales
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software would be a plus.
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• BSc and above degree in Marketing, Digital technologies, Business Administration or relevant field
• Demonstrated capability in delivering insights-based consumer marketing and brand share growth.
• Strategic thinking, problem solving and ability to manage multiple priorities.
• Strong business acumen and a solid understanding of how to build a high impact brand
• Strong verbal and written skill in English. Fluent business Chinese is a plus, to deal with Chinese partners.

Requirements

• Degree in Marketing or Communications or Business Adminstration
• At least 5-7 years of experience in branding and marketing
• Results-driven manager who can lead, manage, and execute projects both independently and with external vendors to achieve measurable outcomes
• Strong prioritisation and organisation skills
• Creative and curious individual who thrives in a dynamic environment and has strong acumen for trends
• Team player with good problem-solving skills and who can proactively collaborate with stakeholders across various job functions and countries
• Strong writing skills with an excellent command of English language
• Fluent business Chinese is a plus.

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Additional Information

Career Level

Not Specified

Qualification

Not Specified

Job Type

Full-Time

Job Specializations

,

Company Overview

SoftBank Robotics Singapore is the APAC headquarters and currently oversees China, Hong Kong, Australia and South Korea. (exclude Japan as it is SoftBank Robotics Group headquarter.) It was officially launched in Singapore on 25 September 2019 and in Hong Kong on 17th September 2019. Other regions will be launched shortly. SoftBank Robotics APAC currently carry Whiz as our flagship product and work with different partners in each region to bring Whiz into the different sectors.

Additional Company Information

Registration No.

201921913E

Company Size

1 - 50 Employees

Average Processing Time

14 days

Industry

Manufacturing / Production

Singapore Post