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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSelect how often (in days) to receive an alert:Create Alert\xc3\x97Select how often (in days) to receive an alert:Apply nowStartPlease wait...Marketing & Category ManagerDate: Sep 19, 2024Location:Singapore, SGAdditional Location:Function: CCMSeniority Level: Mid-Senior levelEmployment type: PermanentWorkplace Type: HybridCompany: Campari Singapore Pte.LtdWant to be a crowd-stopper rather than a crowd-pleaser? Become a CamparistaAt this point, you may not know exactly what it takes to be a Camparista , but you have the makings to be one of us. We\'re the independent minded and passionate achievers in the spirits industry, innovating the iconic.Be Part of Our Signature MixJob OverviewThe Marketing and Category Manager works in the Channel & Customer Marketing Department, reports to the General Manager and closely collaborate with the CCM Asia Partnership teamThe mission of the role is to build the brand through the development and implementation of strategies and actions across the On Trade and Off Trade Channel, in relation to the brands of the reference categories, with particular focus on the development of the main levers that make up the Trade Marketing Mix in the point of sale:Visibility/Brand BuildingConsumer engagementOutlet/Bartender engagement (On Premise)Development of sell-out support actionsKey Responsibilities & ActivitiesHe/she is the owner of Brand Building at the point of sale. To this end, he develops the trade marketing plan in harmony with the strategic objectives of the reference categories (Brand Plan), deciding on the channels the various levers of the trade marketing mix, differentiating them by channel, customer and point of sale, with the ultimate goal of enhancing Brand Building, visibility, consumer/shopper and bartender engagement at the point of saleDevelops yearly channel plan in collaboration with the commercial team, with a particular focus on brand building actions granting the perfect store model and its levers according to the channel specificities for On & Off Trade Premises.He/she actively interfaces with Brand Managers, to deploy marketing objectives into channel plans;Stipulates outlet trade agreements (activation in terms of assortment, pouring, visibility, drink list activation, trade and engagement activities) with the different types of Ho.Re.Ca. customers according to Company guidelines with assistance of Sales Force interface.Responsible for the A&P budget assigned for the different channels On & Off, for its allocation, management and monitoring, for the definition and development of the individual actions of the annual Channel & Customer Marketing plan.Analyses and consults data on the On Trade and Off Trade market (Data Warehouse, IRI, etc.) and uses tools and software (Sales force, SAP, etc.) through which to carry out consumer trend analysis, store visibility, store sales and performance monitoring of sales and distribution data of the target brandsIdentifies and shares with Sales insights & opportunities for business development by customer and type of outletThe preparation and periodic presentation of analyses on the performance of managed brands and the results of the activation of all levers of the trade marketing mix (Brand Review)Identification, development and management of operational flows in the realization of the various materials (pos visibility, gadgets, bar items, gift pack, floor stands, etc.), linked to the various activities planned within the trade marketing plan (Brand focused Events, Educational, Kits, etc.)Jointly with Sales, is responsible to identify key outlets and venues where to build close partnerships and brand building activities, leads and support Sales in the negotiation of key projects, providing support in terms of trade agreements, brand building activities, visibility etcCapturing post evaluations for each activation, measuring ROI for overall A&P investmentsKey RelationshipsInternal: General Manager, Marketing & CCM Director, CCM Asia Managers On & off, Brand Manager, Media & PR Manager, Sales Rep/ Account On Trade, Customer Service, Finance, Brand ambassadorExternal: BTL Agencies; Direct and Indirect Customers (wholesalers, On Trade and Off Trade outlets and Chains)Pre requisitesMinimum 7-8 years trade marketing experience. A previous experiences in commercials or Sales considered as a plusRelevant experience in FMCG; experience in the Spirits/Beverage industryUniversity Degree in Marketing or BusinessKey competences & traitsAbility to work in a fast-paced environmentPassion for the spirits industryAbility to interact and liaise effectively with different stakeholdersInfluencing and relationship building skillsExcellent communication skillsSelf-motivated individual, KPIs and target drivenPragmatic/hands on approach/proactiveStrong team-workerFluent in English and Proficient in Microsoft Office SuiteCustomer relationship managementConsumer understanding and Market research literateAbility to work autonomously and managing prioritiesStrong presentation and project management skillsInternational mindset and familiar with cross-cultural issuesOur commitment to Diversity & Inclusion:At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual\'s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.Note to applicants:Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.Notice to third party agencies:Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .Apply nowStartPlease wait...Find similar jobs:\xc2\xa9 DAVIDE CAMPARI-Milano N.V. 20099 - Sesto San Giovanni Via Franco Sacchetti 20 - VATIN: IT06672120158 - Registro imprese 06672120158 - Capitale Sociale E. 58.080.000

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