Job Description

The Marketing & Communication Director will be the guardian of the Maison image in Taiwan and is responsible for the implementation of the Marketing & Communication international strategy to develop Maison turnover on all product categories. He/She will drive communication investments and local PR strategy based on customers\' demands and behaviors in order to optimize the Maison reputation and exclusivity.

The Marketing & Communication Director will be the guardian of the Maison image in Taiwan and is responsible for the implementation of the Marketing & Communication international strategy to develop Maison turnover on all product categories. He/She will drive communication investments and local PR strategy based on customers\' demands and behaviors in order to optimize the Maison reputation and exclusivity.

Adecco is partnering with a distinguished luxury goods holding company which produces and sells jewellery, watches, leather goods, pens, firearms, clothing, and accessories.

Marketing Communication Director | Luxury Retail | Taiwan

The Opportunity

• Adecco is partnering with a famous Luxury Goods holding company.
• Opportunity to define local Marketing & Communication strategy and leading a structed local team.
• Working Location: Taipei, Taiwan

The Talent

• Bachelor\'s degree in business, marketing, communications, or related field.
• A minimum of 10 years\' experience in marketing communication or a related post where the same set of marketing and leadership skills have been used.
• Experience in Luxury Retail industry is a must.
• Bilingual in Mandarin and English to liaise with Mandarin speaking associates. Proficiency in French is an added advantage.
• Strong leadership skills coupled with the composure required to thrive under pressure.
• A successful track record in senior marketing roles and experience in the industry.
• Strong motivational skills to drive the team for self-motivation in challenging times.
• Experience with PR Marketing and Visual Merchandising will be preferred.
• An eye for innovation and the willingness to take the initiative.
• Strong knowledge in using data software such as CRM and Microsoft Office Suite.
• Willingness for relocation to Taiwan.

The Job

• Identify key customers trends and defines local Marketing and Communication strategy in line with international guidelines ensuring the specific adaptation to local context and challenges.
• Leverage knowledge of the business to make informed decisions on budget, pricing and sales efficiency.
• Identify and prioritize creations that drive customer and network growth opportunities.
• Translate centrally developed brand concepts for local execution when relevant
• Accountable for local product strategy and business results (LE, BU) per products and networks.
• Defines launch packs and specific local actions to support sales staff and develop turnover.
• Coordinate the yearly strategic plan for all departments and produce the strategic plan for the Marcom part.
• In charge of directing and overseeing Communications strategies across all media
• Develop and implement communications plans that build awareness and drive demand for the Maison\'s creations
• Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with Central
• Implement worldwide boutiques animation in internal displays and external windows across both networks (retail and wholesale)
• Propose, validate and develop local animation to support marketing and communication local campaigns.
• Develop and execute qualitative and quantitative market research levering local and Central resources
• Track trends, analyzing market research & studies, making recommendations and developing comprehensive strategic briefs based on data
• Understand mind set of consumer and completion in order for the Maison to keep the competitive advantage
• Produces regular reports for management decision, providing specific recommendations and regular updates on competitor benchmarking.
• Develop both long term and short term PR strategy in line with the brand business goals.
• Lead the interpretation from international headquarters guideline to Taiwan strategy.
• Work with Taiwan Marketing and commercial team to develop PR initiatives and campaigns.
• Drive the implementation of PR strategy, event marketing and management, to ensure objectives are adhered to and all tactical plans are implemented.
• Crisis management -develop and implement PR contingency strategies/plans as appropriate. Draft statements for all potential issues.
• Oversee the development and management of PR tools, such as evaluating and selecting agencies, press release materials, translation of material from headquarter and etc.
• Measure the impact of the brand\'s media programs with external evaluation agency.
• Develop external relationships with brand\'s target media, celebrities, their agents, potential partner of campaign, etc.
• Define annual objectives for team members and manage team performance.
• Demonstrate a commitment to build talents through coaching, and experience planning
• Forecast budget accordingly on annual business target and strategy as appropriate.
• Manage budget ensuring activities are kept within budget of fiscal year.

Next Step

• Prepare your updated resume which include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise, key achievements & highlight and your current & expected package.
• Apply through this application or send your resume to

and in MS Word Copy * All shortlisted candidates will be contacted.

Sharron Foo Jiayan

Direct Line: 6697 7865
EA License No: 91C2918
Personnel Registration Number R1982221

Adecco