Marketing Communications Executive
Singapore, Singapore
Job Description
b'
Workforce Advancement Federation Ltd (WAF) is a non-profit organisation incorporated to provide assistance and support to the local business communities in building a sustainable workforce. Through its various initiatives and activities, WAF aims to provide sharing and learning platforms to facilitate the exchange of best practices in human resource and capability development for the local workforce. Come and work with incredible people: Our teams are diverse, brilliant, friendly, and always eager to share ideas. We want to give you the room and resources to grow and learn so you can excel. Be part of a team that\xe2\x80\x99s making a real difference to the future Singapore.
Marketing Communications Executive The Marketing & Communications Executive will be responsible for all areas of marketing \xe2\x80\x93 progamme marketing, digital marketing, advertising, public relations, events, partnerships \xe2\x80\x93 to develop, implement and execute a plan in line with the Federation\xe2\x80\x99s overall marketing strategy. He/she facilitates cross-functional collaboration and is responsible for maintaining relationships with external stakeholders and vendors. He/she is also responsible for developing branding strategies and ensuring brand consistency across the Federation\xe2\x80\x99s platforms.
Critical Work Functions & Key Tasks
Develop marketing strategies and plans
- Develop integrated marketing and communications strategies to promote Federation\xe2\x80\x99s programmes, events, publications, public awareness and advocacy efforts
- Manage social media platforms and review alignment of other digital marketing channels with branding strategies Evaluate research findings to identify emerging trends and digital marketing technologies to inform marketing strategies
- Maintain effective working relationships with vendors and creative agencies
- Conceptualise marketing campaign themes, approaches and targets to drive awareness of new programmes and initiatives
- Develop event proposals to management and meet objectives in all stages of activity planning, design and production within time limits and budgets
- Manage the event sponsors, partners, vendors and stakeholders to ensure smooth on-site operations during events
- Participate in events & activities that can increase the uptake of WAF Programmes - conferences, trade shows, government-related activities
- Maintain close relationships with event sponsors, partners, vendors and suppliers for future collaborations
- Develop communication channels for stakeholders on industry updates and information on policy changes and government schemes for businesses
- Development & updating of marketing assets & collateral in all forms (presentation decks brochures, videos, website, edms, etc)
- Review effectiveness of all communication channels and identify areas of improvement
- Develop marketing communications plans and content marketing initiatives across digital platforms
- Maintain regular internal communications activities and channels which deliver key announcements to employees and Governing Council
- Develop branding strategies to enhance brand reputation on current brand position and market awareness
- Manage social media platforms and review alignment of other digital marketing channels with branding strategies
- Review brand consistency issues in collaterals across digital marketing platforms
- Cultivate strong relationships with funding providers and partners to ensure alignment with the Federation\xe2\x80\x99s strategies and policies
- Manage financial budgets in accordance with departmental work plans
- Good interpersonal & communication skills both verbal and written
- Demonstrate integrity, responsibility, and good work ethics
- Detailed oriented
- Strong organisational skills, including the ability to prioritise, multi-task, delegate, and work effectively with minimal supervision.
- Strong time management skills and experience managing multiple projects simultaneously
- Self-directed with a high level of initiative and a can-do attitude
- Proficient in basic computer skills including Microsoft Word, Excel, and PowerPoint
- Knowledge & Proficiency in design related software such as Photoshop, Illustrator, InDesign, Canva, Video Editing Software etc is a plus
- Minimum 2 years\' marketing experience is an advantage
Beware of fraud agents! do not pay money to get a job
MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD1305647
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationSingapore, Singapore
-
EducationNot mentioned