Job Description

ABOUT EQUAL Founded in 2015, EQUAL is a Singapore-based charity with Institue of Public Character (IPC) status which focuses on transforming lives through animal-assisted services. EQUAL partners with rescued, retired or adopted animals (horses and dogs) to help bring healing and support to children, youths, families, seniors as well as persons with special needs. EQUAL\xe2\x80\x99s programmes seek to empower those whom we serve by enhancing their socio-emotional well-being, self-awareness and relationship management skills through animal-assisted programmes \xe2\x80\x93 developing resilience and strengthening individuals and communities. Our headquaters is in the Thomson area and we also run a programme centre in Enabling Village at Redhill. ABOUT THE ROLE MARKETING COMMUNICATIONS

• Propose marketing initiatives/ programmes in driving EQUAL\xe2\x80\x99s marketing and outreach efforts.

• Execute marketing plan and work on the digital upgrading project to enhance all the social media platforms.

• Align contents and visuals across all internal and external communications to uphold EQUAL\xe2\x80\x99s identity.

• Maintain updated marketing materials, relevant campaign content, to consistently promote awareness to the EQUAL\xe2\x80\x99s brand.

• Create event campaign messaging in promoting virtual and special events to increase engagement and brand awareness.

• Manage updated marketing and special events calendar.

• Provide systematic and good archival of graphical contents and marketing databases of EQUAL.

• Ensure all marketing campaigns, materials and communication collaterals are integrated, timely, clear, consistent, and accurate.

• Lead the development and consolidation of graphical content and data in the Annual Report.

• Ensure all communication collaterals are adhering to the brand/s corporate guidelines, style guides, tone of voice and personality.

WEBSITE

• Manage and create website content, keeping it current and reflective of EQUAL\xe2\x80\x99s events, activities and programmes with the beneficiaries.

• Explore industry\xe2\x80\x99s best practices and SEO to attract, direct, increase and engage visitors to the website.

SOCIAL MEDIA

• Define social media strategies that target and attract stakeholders across social media channels

• Create and curate content across multiple channels through engagement with internal stakeholders

• Proactively manage the social media calendar and platforms to raise publicity of EQUAL\xe2\x80\x99s community work, events and activities

• Research on the digital upgrading project to enhance all the social media platforms to increase RO and public reach

• Analyse social media campaigns efficacy and areas for improvements.

OUTREACH & DEVELOPMENT PROJECTS

• Support the department on other Outreach & Development projects

• Propose and embark on new projects that would extend the reach, profile and presence of EQUAL.

• Any other areas as assigned by Management.

ROLE REQUIREMENTS Preferred Experience

• Familiarity with digital comms, social media, marcoms and stakeholder engagement

• Good communication skills

• Computer proficiency

Technical Competencies

• A strong team-player who is also able to work independently

• Excellent project management and implementation skills

• Able to engage and communicate with stakeholders at all levels to understand their needs

Core Competencies

• Love for animals; comfortable around animals

• Motivated, self-directed and driven

• Educational and professional background in Marketing or Business Administration will be an advantage

• 3 years of media and/or marketing communications experience in the social service sector will be ideal

• However, we welcome fresh graduates to apply as well.