Job Description

An exciting Marketing Communications Manager (Luxury) job opportunity has just become available at a globally renowned and prestigious luxury fashion company. Based in Singapore, the successful candidate will be responsible for steering marcomms initiatives to further build brand loyalty and awareness. About the Marketing Communications Manager (Luxury) Role:
In this business critical role, the successful candidate will be responsible for driving advertising, media and PR activities within Singapore. Key Responsibilities:

• Support overall advertising activities and reports (print, OOH, digital including SEM)
• Execute advertising campaigns (scheduling and material preparation)
• Update monthly media plan system
• Work closely with regional media team and local media agency on weekly/monthly reports and campaign launches
• Work closely with merchandising and visual merchandising teams for new product launches
• Support and execute all PR strategies and directions for print, digital and social media
• Build and enhance relationships with press, KOLs and celebrities
• Manage sample buys and monitor overall sample arrangements for Singapore
• Support the development and monitoring of public relations budget
• Track and organise numerical data to analyse data proactively and better understand the print and digital landscape, generating ideas on how the brand can grow effectively while aligning to the brand's image
• Support in developing the KOLs communications strategy. Be intimately familiar with the key players within the industry, and outlets they utilise, including but not limited to Instagram, YouTube, Facebook, affiliate programmes TikTok, etc.
• Execute cross-departmental initiatives including, but not limited to, KOL activations, content strategy, retail/press events and paid media campaigns
• Plan and execute local influencer activations
• Coordinate and lead celebrity/influencer stylings and fittings
• Compile and grow a targeted KOL list, track the findings, report the outcome and create learnings for future projects and growth
• Work closely with merchandising, client marketing and visual merchandising teams for new product launches
• Work closely with the regional PR team on daily/weekly/monthly reports and campaign launches

To succeed in this Marketing Communications Manager (Luxury) role, you will need to have a strong track record in brand story-telling while protecting brand image, and a good understanding of the luxury retail landscape. Key Requirements:

• A degree from a recognised university in business, marketing or equivalent
• Strong communicator
• Leadership experience as the successful candidate will be leading a team of two
• Prior experience in successfully developing and growing an established luxury retail brand, experience in fashion is a plus

The culture is demanding, but if you are confident and have a can-do attitude, the potential rewards are significant. The firm is also very focused on developing and training its people to the highest standards. If you are driven, determined and want to take the next step in your career, this is the role for you. Excellent career progression opportunities await the right person in this exciting Marketing Communications Manager (Luxury) role. Apply now or contact me to learn more. Do note that we will only be in touch if your application is shortlisted. Robert Walters (Singapore) Pte Ltd ROC No.: 199706961E | EA Licence No.: 03C5451 EA Registration No.: R1441522 Allie Teh
An exciting Marketing Communications Manager (Luxury) job opportunity has just become available at a globally renowned and prestigious luxury fashion company. Based in Singapore, the successful candidate will be responsible for steering marcomms initiatives to further build brand loyalty and ...