An Amazing Career Opportunity for a Marketing Director in our Singapore Location!
Who are we?
At Questex, you can make an impact by helping suppliers and buyers connect more efficiently and effectively. Questex is a leading global events, media, and business information company, yet we are still a place where your voice is heard, and your ideas are appreciated. So, you can make an immediate difference in our success while advancing your career.
Questex drives business forward through a rich engagement platform centered on leading events and surrounded by data insights and digital communities.
Check us out here: www.questex.com
Questex Asia is hiring for an energetic, experienced senior marketing professional to lead our marketing team focused on the fast-growing Hospitality Investment and Operational Real Estate businesses. This role will be responsible for the strategy and execution of critical marketing activities across a range of products, using a variety of channels to reach and nurture audiences.
As our Marketing Director you'll support Questex's success by:
Delivering all revenues from attendees for in-person events
Being instrumental in designing sponsorship/advertising collaterals and campaigns to help the sales team drive sponsorships and advertising revenues.
Working with the Market Leader and audience development team to define and drive the strategy for the editorial products, where and when needed (newsletter subscribers, website traffic, building audience funnel, etc).
Liaise with sales, production/editorial, operations, database teams, design teams, finance and other internal resources as needed.
Liaise with external client groups: existing and prospective customers, 3rd party vendors, and partners.
What we will love about your background:
Proven project management and excellent time management skills are required.
Quick leaner of new technologies, tools and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines.
Strong analytical and communication skills.
Preferred experience in HTML, Adobe Photoshop and with marketing automation software or email service providers.
Strong knowledge of the entre Microsoft Office Suite (specifically excel)
Key Responsibilities:
Manages a team of marketers, assigns and manages workloads, advises on prioritization of tasks and trains team members.
Partners with sales, production and market leaders to write and implement strategic and tactical plans which match the expectations of the company; draw increasing numbers of sponsors for in-person, virtual and digital events, helps drive subscribers to newsletters and traffic to websites, support/grow paid and complimentary attendees, sponsors and submissions for award programs; increases revenue; meets or exceeds quality expectations.
Identify marketplace trends and potential product development avenues for revenue growth - help with new product launches, working with audience development team to identify key audience targets.
Be able to individually create marketing communications, suited to various industries and geographies and to segmented datasets, and develop a detailed communications plan for existing and new launches.
Works with team members to plan and manage execution of all marketing and communications including but not limited to: e-blasts, social media, online advertising, press releases, and supports sales teams in sales lead generation efforts.
Works with market and event leaders to conduct pricing analysis and set product pricing accordingly.
With limited direction, manage marketing spend budget to ensure maximisation of ROI
Manages all marketing initiatives providing strong leadership through effective planning and communication.
Work with internal design team to ensure all marketing communications, websites and more are in alignment with brand positioning.
Manages team customer service initiatives including assigning incoming inquiries to relevant team members, managing and overseeing team schedule for managing live chat, and more.
Conduct ongoing competitive market and industry analysis.
Tracks all team marketing campaigns and works with them on recommendations for ongoing improvements.
Manages third-party vendor relationships (outside advertising, telemarketing) and ensures that promotional materials are on message, delivered on time and are within budget.
Works with shared service teams to develop marketing infrastructure and processes.
Travels and attends events and/or meetings as required.
Your Experience and Education include:
Bachelor's degree in management, marketing, communication, or related field
7+ years of experience in a B2B or B2C marketing environment - preferably with both digital media and events experience
3+ years of management experience - managing team members and overall workload
Prior experience in events, media, investment, commercial real estate, financial services and/or hospitality
Strong written and verbal skills, confident working with internal and external clients via email and phone; friendly, positive, service-oriented personality
Attention to detail; diligent, proactive, organized, accountable, analytical, highly motivated team player, with strong project management skills
Quick learner of new technologies, tools, and processes with ability to thrive in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlines
Preferred experience in HTML, Adobe Photoshop and with marketing automation software or email service providers
Strong working knowledge of the entire Microsoft Office Suite (specifically excel)
Be a results-driven team player with a strong desire to exceed expectations
Who you are as a Team Member:
You proactively seek to adopt and implement diversity into your work, including valuing diverse backgrounds, experiences and thinking. You also embrace creating and nurturing a culture of diversity, inclusion, and belonging.
Exceptional communication skills, both written and verbal.
Strong team player and ability to work well with others.
Why Apply?
Why we are here
: Helping people live longer and live better by focusing on the Experience Economy.
What we do
: We connect buyers and sellers.
How we do it
: Easy to work with. We deliver superior results. Provide world-class experiences.
At Questex, we listen to each other and to our customers. And we have fun in a fast-paced, vibrant and supportive environment. We're big on ideas, not on rigid processes, rules or org charts. We know that life can be unpredictable, so we're flexible and adaptable to change.
YOUR INITIATIVE
At Questex, you will join a fast-growing company of bright and ambitious but easygoing people from a diversity of professions, experiences and backgrounds. We keep it real. Like to take the lead? Go for it! We encourage innovative thinking and action. Whether you like to create things, manage things or sell things, you can make your mark at Questex.
OUR REWARDS/WHAT WE OFFER
Questex celebrates the contributions of every member of our team by providing a dynamic and caring work environment, competitive benefits package designed to ensure our employees physical and mental health are top priority.
The expected base salary for this position ranges from ($8K-10K SGD per month) and $10K USD Revenue Incentive Plan. Salary offers are based on a broad scope of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market, geographic, and organizational factors are also considered. The following Benefits are available:
Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills
Mission-driven culture with an enthusiastic, professional team
Work-life balance
DEI Mission:
Our mission is to create inclusive experiences and opportunities for all, empowering individuals and communities, ensuring that everyone can see themselves represented in our offices, virtual spaces and our work.
With offices in Washington D.C., Singapore, and United Kingdom and a grand span of remote locations in the US, we are always on the lookout for talented people to join our team.
Questex is an Equal Opportunity Employer -Minority/Female/Disability/Veteran/Gender Identity/Sexual Orientation/ Gender Expression/Age/Military or Veteran Status/Citizenship Status, or other protected characteristics under federal, state, or local law.
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