Job Description

The Marketing Director will be responsible for managing all marketing, branding and promotional activities for the company across all media. This candidate should possess strong marketing and business development knowledge and skills, specifically in social media, eCommerce, and digital advertising. Responsibilities Include:

• Plan and execute digital marketing campaigns to drive lead generation via Facebook, Instagram and other social media platforms

• Design digital marketing collaterals, copywriting and schedule contents for websites and digital platforms

• Manage organization’s website, booking and e-commence platforms

• Ensure graphics are visually appealing and source for suitable images for still photos and videos

• Develop, edit and post content and short video clips across website and digital platforms

• Research and monitor social media of competitors, identify new digital marketing/product trends and improvements

• Optimize SEM for paid marketing campaigns (Facebook Ad, Instagram etc.) and improve SEO for all websites

• Work with internal stakeholders and regional offices to launch and manage initiatives with the most suitable online engagement tools to extend reach out to target audience

• Collate data and metrics, track the performance of marketing campaigns, social media/digital platform engagements and traffic to website to ensure that set KPIs are met

• Source and liaise with ad agencies/vendors/brands to execute events, support planning and implementation of digital campaigns

• Drive initiatives to grow email database marketing campaigns, SMS and optimize EDM objectives like open rates, click through and conversions

• Manage and plan loyalty (CRM) program to grow database

• Identify and work with media, influencers/KOL to maximize brand exposure

• Other ad-hoc tasks as assigned

• At least a Degree in Marketing/Business

• 6 years of digital and social marketing experience in content writing including SEO/SEM

• Knowledge of webpage management software (Wordpress/WIX)

• Proficiency in data analytics for social media, websites and Google.

• Basic Knowledge in Google Analytics or Adwords, certification will be a plus

• Strong planning and project management skills needed to execute multiple projects

• Retail/Beauty & Wellness industry experience will be added advantage