Job Description

Responsibilities:

• Increasing brand awareness and market share.

• Generate and execute a marketing plan for our Enterprise and Digital Power solutions portfolio via key focus events, programs, and campaigns.

• Actively engaging key customers and partners, closely tracking market trends to identify and pursue new opportunities and also improve the APAC regions' existing market position.

• Coordinating marketing strategies with the sales, financial, channel and solution teams to generate market awareness and develop a pipeline.

• Analyse cloud market insight, develop differentiation strategy, and drive broader & deeper adoption and optimal use of and experience with Alibaba Cloud services.

• Focuses on delivering research and advice to product management, while also advising senior IT leaders and management for technology adoption to support digital transformation in the APAC region.

• Develops and operates regional marketing COE capabilities and improves organizational capabilities.

• Developing and managing the marketing budget.

• Overseeing branding, advertising, and promotional campaigns.

• Work closely with the company’s ecosystem partners, industry associations, etc to execute key marketing activities, events and campaigns.
  

• Bachelor or master's degree in computer science and technology, electronic engineering, or marketing preferred.

• At least 8 years of marketing experience in the ICT industry.

• A strong understanding of the cloud computing industry, proficiency in cloud-native big data, AI, and IoT knowledge of solutions for industries such as the Internet, government, finance, automobile, and industrial.

• Experience working in marketing (e.g. technology marketing, brand management, strategy consulting, and/or working with agencies).

• Experience in creating campaigns that drive engagement and generate market awareness and business pipeline.

• Marketing skills such as market analysis, product management, digital marketing, and strategic planning.

• Extensive knowledge of marketing strategies, channels, and branding.

• Strong leadership, communication, and collaboration abilities.

• Must be an excellent verbal and written communicator, comfortable preparing marketing materials, and presentations, and speaking in front of groups.

• Mandarin is essential in order to communicate between teams in China and other countries in the region.