Job Description

:

Big Picture

• Oversee the development and implementation of marketing strategies, and with guiding the team that executes them.
• Work with business teams, including sales and business development to develop successful strategies and campaigns that attract new customers and keep current clients.
• Collaborate with senior management team to make high-level decisions regarding marketing budget and the direction of the company.

Leadership and Teamwork

• Work closely with business teams especially Sales and Business Development in the Singapore office as well as Group\'s Marketing team in HQ Paris.
• Provide key support to company\'s digital transformation strategy.
• Supervise a marketing team, including hiring, training, workloads, schedules and deadlines.
• Establish and drive continual process improvements and implement best practices to manage projects efficiently.

Data

• Identify trends and insights and optimize spend and revenue performance based on the insights.
• Evaluating campaign research, market conditions and competitive data to maintain competitive edge and to devise strategies to meet company\'s target objectives.
• Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement.
• Work closely with in-house teams at Data Corp in Paris HQ as well as external vendors on data platforms and solutions to educate and drive a data-led media strategy to advertisers and their agencies.

Communications

• Develop brand strategy, including setting, refining and communicating of value proposition.
• Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media.
• Oversee the operation of a company\'s website or email marketing program and provide analytics reviews.
• Develop and maintain effective relationships with trade reporters, editors and external vendors.

Experience, Qualifications and Requirements:

• A good Bachelor\'s degree in communications, journalism, marketing or business related field.
• Minimum of 10 years\' experience in marketing communications, preferably in the advertising and media industry.
• Minimum of 5 years\' experience managing a marketing communications team and in ecommerce, SEO, Email and social media marketing.
• Strong understanding of current online marketing concepts, strategy and best practice.
• A data-driven mindset with good experience working with complex data environments and analytics platforms.
• Experienced and successful in building, coaching, and motivating high performing team.
• Creative and critical thinking skills.
• Confident, enthusiastic and a talent in story telling.
• Excellent communicator with ability to present, influence and persuade across all levels of the organization.
• Pleasant disposition with excellent interpersonal skills.

JCDecaux