Job Description

Company DescriptionInforma Markets is one of Informa\'s B2B Markets and Digital Services divisions. We are a highly international business, with a significant presence in the US, Brazil, the Middle East, India and China.We work in over a dozen growing, specialist and international markets, with hundreds of leading brands across Health & Nutrition, Healthcare & Pharmaceuticals, Aviation, Beauty & Aesthetics, Infrastructure & Construction, Agriculture and Fashion.Informa Markets delivers smart events, including must-attend trade-focused exhibitions, specialist content, specialist data and targeted digital services, including lead and demand generation solutions powered by our depth of first-party customer data.Our live products and digital platforms and services enable buyers, sellers and decision makers in specialist markets to meet, discover and showcase new products and do business.Be part of the marketing team to oversee a series of events to deliver engaging omni-channel marketing campaigns to increase event branding, attendance, and partnership collaborations.Marketing Planning & Execution

• Develop and monitor development of marketing assets
• Manage and develop content for event website, EDMs, social media platforms and online channels
• Manage event registration system and on-site registration i.e. Facilitate online & on-site registration, send email confirmations and attending to enquiries
• Management of photographers and videographers for event coverage
• Supporting the marketing team in administrative tasks

Analytics & Lead Generation

• Use of online / enterprise systems for marketing purposes and database management
• Data Management including data mining to improve customer segmentation and targeting as well as campaign performance
• Measure customer satisfaction by developing surveys and provide insights
• Track, evaluate and report results for marketing campaigns

Partnership and Collaboration

• Manage working relationship with creative agencies and vendors
• Preparation of publicity contracts & materials to engage trade media partners and local media

QualificationsRequirements & Skills

• Minimum 3 years of relevant/event and marketing experience
• Goal oriented, self-motivated, passionate with Marketing
• Articulate and responsive in communications and able to interact confidently with internal and external stakeholders
• Desire to develop in a fast-paced environment
• Proficiency in MS Office and Adobe Design Software will be advantageous
• Quick to adapt to enterprise systems i.e. CRM, Website CMS, Database Management
• Able to commit longer working hours i.e. weekends during event period and leading up to event

Additional InformationOTHER PREFERRED ATTRIBUTES:

• Experience with Salesforce CRM desirable
• MS Office

Informa