Our client is a well-established market leader in the Engineering industry. They are looking for a Marketing Executive assist their team for the next phrase of their business. They are located in West\xe2\x80\x93 easily accessible. This Marketing Executive would be responsible for :
Responsible for collaborating with the content lead and the marketing team to develop content ideas to sustain an engaging audience experience.
Responsible for developing and curating engaging, creative, innovative content for regularly scheduled social media posts to drive engagement and lead generation and to promote brand-focused messages.
Responsible for digital asset creation and copywriting.
Responsible for working with the wider marketing team and the respective PAs to develop social media timelines aligning with new product releases, ad campaigns, or other brand messages.
Responsible for working with videographers and multimedia designers to ensure that posts are engaging.
Responsible for encouraging employee advocacy through raising awareness and providing training and mentorship to sales managers in demonstrate leverage social media to extend reach and to generate leads.
Responsible for working closely with the business unit marketing manager and the PR and content lead to develop an effective influencer marketing strategy in alignment with business goals, which includes:
Responsible for identifying and building relations with industry influencers/key opinion leaders (KOL) in social media
Responsible for developing and implementing campaigns and programs that enhance return on investment and achieve campaign meaningful metrics
Responsible for monitoring influencer generated branded content to ensure alignment with the brand\xe2\x80\x99s tone of voice, guidelines, campaign timelines and deliverables
Responsible for analysing social media presences, including advertising costs and returns.
Responsible for analysing social media campaigns and capture audience data and insights to identify areas for social media campaign improvement.
Responsible for monitoring and developing reports on competitor activity within social media spaces.
Requirement:
Minimum Degree in Marketing or related studies
Work experience in regional / Global marketing is a must
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