Marketing Executive (regional) / West / Global Mnc

Singapore, Singapore

Job Description

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Our client is a well-established market leader in the Engineering industry. They are looking for a Marketing Executive assist their team for the next phrase of their business. They are located in West\xe2\x80\x93 easily accessible. This Marketing Executive would be responsible for :
  • Responsible for collaborating with the content lead and the marketing team to develop content ideas to sustain an engaging audience experience.
  • Responsible for developing and curating engaging, creative, innovative content for regularly scheduled social media posts to drive engagement and lead generation and to promote brand-focused messages.
  • Responsible for digital asset creation and copywriting.
  • Responsible for working with the wider marketing team and the respective PAs to develop social media timelines aligning with new product releases, ad campaigns, or other brand messages.
  • Responsible for working with videographers and multimedia designers to ensure that posts are engaging.
  • Responsible for encouraging employee advocacy through raising awareness and providing training and mentorship to sales managers in demonstrate leverage social media to extend reach and to generate leads.
  • Responsible for working closely with the business unit marketing manager and the PR and content lead to develop an effective influencer marketing strategy in alignment with business goals, which includes:
  • Responsible for identifying and building relations with industry influencers/key opinion leaders (KOL) in social media
  • Responsible for developing and implementing campaigns and programs that enhance return on investment and achieve campaign meaningful metrics
  • Responsible for monitoring influencer generated branded content to ensure alignment with the brand\xe2\x80\x99s tone of voice, guidelines, campaign timelines and deliverables
  • Responsible for analysing social media presences, including advertising costs and returns.
  • Responsible for analysing social media campaigns and capture audience data and insights to identify areas for social media campaign improvement.
  • Responsible for monitoring and developing reports on competitor activity within social media spaces.
Requirement:
  • Minimum Degree in Marketing or related studies
  • Work experience in regional / Global marketing is a must

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Job Detail

  • Job Id
    JD1304715
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned