Marketing Executive / Senior Marketing Executive | Jurong East

Singapore, Singapore

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Job Responsibilities:

Digital Marketing

Develop digital & social strategies and support the execution aligned with the brand\xe2\x80\x99s strategic direction and guidelines of the different business units
Perform active management of social media community & digital platforms
Generate, analyse and act upon social media and web analytics
Create, curate and maintain digital presences of all business units
Employ SEO and SEM best practices

Marketing

Plan, develop and execute marketing strategies
Monitor the progress of campaigns using pre-defined metrics and measure the effectiveness of performance
Coordinate with operations and vendors to develop marketing activities and communications plan
Conduct market & consumer research and analysis to evaluate trends, brand awareness and competition
Derive insights from research results to adjust branding and marketing strategies effectively to meet changing market and competitive conditions.
Write copy for diverse marketing distributions (brochures, posters, website material etc.)

Community Engagement

Organise and assist in the execution of events & promotional activities, product launches
Liaise with strategic partners, sponsors and external vendors
Actively manage communities in order to achieve and promote the growth of communities in order to better achieve campaign objectives
Execute, maintain and optimize performance of various projects including websites, social media and in-store POS, and experiential marketing
Support ad-hoc campaigns/ KOL campaign

Job Requirements:

Possess at least a Diploma or Degree in Marketing, Communications or equivalent
Experience in Marketing, preferably in the Retail and/or F&B Industry.
Has experience in developing and implementing marketing strategies
Be able to think out of the box, enjoy coming up with creative ideas and solutions
Be proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Display a positive working attitude and excellent interpersonal skills
Possess strong organizational and time-management abilities
Has good presentation and strong communication skills (written and spoken)
Able to manage own work without strict supervision, prioritise tasks and manage stakeholder expectations
Knowledge/ interest in plants and landscaping would be an advantage

Working day(s) & Timing: Monday - Friday: 9am - 6pm Saturday: 9am - 1pm

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