Marketing Innovation Lead Burger King

Singapore, Singapore

Job Description


About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world\'s largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world\'s most prominent and iconic quick service restaurant brands \xe2\x80\x93 TIM HORTONS\xc2\xae, BURGER KING\xc2\xae, POPEYES\xc2\xae and FIREHOUSE SUBS\xc2\xae. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.

Job Overview:

Burger King has been flame grilling since 1954 and continues year on year to strengthen its already very distinctive culinary signature, offer all types of guests great food options across the entire menu, and build new innovation platforms like a plant-based portfolio or premium burgers. Burger King believes that \xe2\x80\x98real food tastes better\xe2\x80\x99 and that affordable meals should also include real, high-quality ingredients that are freshly prepared. Our vision is to become the preferred QSR brand by delivering guests a great experience, which includes great food, strongest portfolio of burgers, and a leading role in innovation.

The Innovation Lead role, Senior Manager or Director level, will be a key player in the Burger King International (EMEA, APAC and LAC regions) innovation agenda execution as he/she/they will be leading important international innovation projects, will contribute to innovation roadmap definition with all stakeholders, partners, and colleagues from various functions as well as will be leading opportunity creation to continuously identify and deliver robust growth opportunities across all of the international regions.

Roles and Responsibilities:

  • Lead consumer & category understanding efforts with insights & analytics team to quantify opportunities for innovation.
  • Identify innovation gaps and opportunities within our portfolio.
  • Lead to deliver of innovation projects together with franchisees, focusing on strengthening our core menu and creating new innovation platforms.
  • Lead weekly and monthly innovation meetings with partners and RBI teams.
  • Present innovation progress to RBI Leadership, ensuring alignment and progress.
  • Work with suppliers, regional teams, and franchisee partners across all regions (EMEA, LAC, APAC).
  • Identify processes and create tools to optimize current innovation practices.
Your skills and experience:
  • Master\xe2\x80\x99s or bachelor\xe2\x80\x99s degree in Marketing, Business administration, Economics, Food Science, or related fields.
  • 5+ years of experience in innovation and marketing-related roles in the FMCG or QSR category.
  • Proven record of delivering growth by launching large-scale innovation projects.
  • Hands-on experience in consumer insight, marketing, and branding, being able to turn insight into tangible opportunity.
  • Fluent in English + other languages is a plus (Spanish, French, German, Portuguese, Italian).
Desired mindset and personality:
  • Strong cross-functional mindset and team leader, able to create fast-paced progress and run projects in the best quality and timing.
  • Data-driven mindset with the ability to interpret data and come up with clear recommendations.
  • Start-up mentality, eager to move quickly and work with a lean team.
  • Highly curious, always looking to learn and stay ahead of trends.
  • Hard working, fast in action, striving to over-deliver under time pressure.
  • Positive thinker with a \xe2\x80\x98can do\xe2\x80\x99 mindset, accountable and not hesitating to take on responsibility.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI\'s policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.

Restaurant Brands International

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Job Detail

  • Job Id
    JD1289322
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Singapore, Singapore
  • Education
    Not mentioned