Job Description

Fortinet (NASDAQ: FTNT) is a worldwide provider of network security appliances and the market leader in consolidated network security solutions. Fortinet is headquartered in Sunnyvale, Calif., with offices around the world. If you're looking for a fast-paced, challenging and rewarding environment, then Fortinet is the place for you. We are an equal opportunity employer offering exciting work, competitive compensation and benefits. Fortinet is looking for the best and the brightest to join our highly motivated team. To accompany our exponential growth, Fortinet SEA & HK is seeking an experienced Marketing Manager - Singapore to help expand our customer and market footprint by focusing on lead generation campaigns, driving marketing generated opportunities and sales pipeline. Responsibilities:

• Devise and implement marketing programs (Fortinet-led or in collaboration with 3rd parties) to drive awareness and leads with the purpose of pipeline generation for whitespace accounts.
• Develop the customer nurturing journey for whitespace accounts, from persona targeting to lead acquisition, email & digital marketing, content syndication program with the key objective to convert leads to booked meeting.
• Align with Regional marketing team and ensure that programs such as competitive take-out, upsell campaigns are timely executed in-country.
• Work with channel partners to serve as their advisory on the direction of campaigns, alignment of their marketing activities to Fortinet’s key focus areas to drive growth and serve as a conduit with Partner Concierge to ensure that overall messaging, brand guidelines are adhered to.
• End to end accountability, monitor campaign effectiveness and ROI measurement for timely reporting.

Requirements:

• Completed an undergraduate degree, preferably in a related discipline (Marketing, Communications, Cybersecurity, Business, etc.)
• Minimum 3 to 5 years of solid B2B marketing experience, preferably in IT industry.
• Experience across mix of marketing tactics including but not limited: content, digital, brand, ABM, traditional offline and industry & owned events.
• Self-organized individual, experienced in managing budget, 3rd party agencies and able to work independently with minimal supervision.
• Strong project management skills
• A great, proactive team player with excellent interpersonal, communication and presentation skills
• Knowledge in CRM & marketing tools such as SFDC, google analytics and/ or 6 sense is a plus.

Fortinet is an equal opportunity employer. We will only notify shortlisted candidates. Fortinet will not entertain any unsolicited resumes, please refrain from sending them to any Fortinet employees or Fortinet email aliases. Should any Agency submit any resumes to Fortinet, these resumes if considered, will be assumed to have been given by the Agency free of any related fees/charges. #LI-JT1