Job Description

Established in 2019, Gaia Lifestyle Holdings Pte. Ltd. is a Food and Beverage (F&B) and Shared Services Company managing F&B Operations as well as providing support services to a rapidly growing Group of Companies in multiple industries comprising concert/live shows management and promotions, F&B, hospitality, and real estate management. Gaia Lifestyle Holdings Pte. Ltd. regularly measures and improves process quality, examines, and applies best industry practices, identifies new and advanced technological implementations as well as trains and develops our employees to keep them relevant. The primary role of the Manager, Marketing is to identify new marketing opportunities, develop innovative concepts to promote brand awareness, and to implement and communicate GAIA Group's marketing strategies. Key Responsibilities:

• Have an in-depth knowledge of the GAIA Group, and their value proposition
• Follow both industries trends locally and regionally
• Identify organic and regional growth opportunities

• Franchises, restaurants etc.
• Product offering expansion

• Identify and create marketing campaigns and promotional content to target market and audience

• Identify and cultivate strategy partnerships to accelerate growth of the business
• Advise and assist the Executive Director in other projects and the GAIA Group’s Indonesia matters as and when required
• Monitor, analyze and report PR results of projects to internal and external stakeholders (where applicable)
• Ensure that marketing strategies align with overall business strategies of GAIA Group
• Work with key internal stakeholders to align communications objectives
• Drive issues management and crisis communications in the event of project status changes or adverse publicity
• Develop public relations and communications plans, including strategies and goals for GAIA Group
• Craft press releases for each project involved in the launch of the GAIA Group’s F&B outlets as necessary
• Manage media enquiries, interview requests, press conferences and other corporate events

• Degree in Mass Communications or Business Management, preferably with major in Marketing
• At least 5 years of relevant marketing experience
• Prior e-commerce experience would be an advantage
• Strong interpersonal communication, problem-solving, time management, planning and organisational skills
• Able to work well in a diverse and dynamic environment
• Is meticulous, well-organized, and able to work independently