Roles & ResponsibilitiesThe candidate should be able to perform the following: Brainstorms new and creative growth strategies through digital marketing Identifies brand building opportunities and leverage on critical conversion points Leads the content strategy and distribution, mobilising brand building opportunities on all channels -- owned, earned and paid platforms, to reach audience personas Builds brand awareness targeted at different consumer funnel stages, drive traffic, engagement, and generate new leads Directs and executes web, social media, SEO/SEM, database marketing, and digital advertising campaigns Optimises ad spend and performance based on the insights and data Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) Collaborates with key opinion leaders/ influencers ,and external communities and corporates Lead digital and media agencies for effective marketing activities.
Not Specified
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