Job Description

About Grand Appetite PartnersMorganfield's is a growing American restaurant and bar chain with outlets at Buona Vista, Suntec City and Vivocity. This year, we are celebrating our 10th Delicious Years of cooking up great BBQ ribs and serving them with warm Southern hospitality.We are currently looking for a self-motivated and passionate foodie to join us as Marketing Manager in our mission to bring joy to our guests while delivering on business objectives.About the RoleMarketing Manager - The person will be reporting to the General Manager and is responsible for developing and executing marketing strategies that drive diner traffic through deep understanding of guests' insights and dining trends, while supporting the restaurant managers to plan local store marketing tactics to increase brand loyalty and sales.The person has to be highly resourceful, innovative and has a lot of self-initiative to develop brand and customer relevant activities that drive sustainable business growth. Partnering with the General Manager and the Operations team, the person needs to be able to manage different brands and lead the marketing agenda.Key Responsibilities:

• Translate business requirements and strategic directions into marketing and digital media strategy
• Develop marketing and social calendar, implement activities on time and in full for all brands that includes social content, local store activities, partnerships, media tasting, mall promotions etc, to achieve business objectives for each brand
• Identity sales generating opportunities or gaps based on data to create campaigns that are brand and customer relevant
• Manage our database and produce engaging content to convert into loyal and returning customers
• Measure and monitor the effectiveness of campaigns, promotions and social platform activities to determine next step of actions
• Prepare and present marketing activities performance, industry and competitors' activities and marketing calendar updates to General Manager and key stakeholders
• Manage customers' service recovery, malls' requests and enquiries
• Manage a team of 1-2 people and provide coaching to build a strong cohesive marketing team

Skills and Requirements:

• An avid foodie with at least 5 years of hands-on online and offline marketing experience
• Strong project management skills and technologically savvy
• Strong presentation skills and able to communicate effectively to internal stakeholders and external partners

Job Type: Full-timeBenefits:

• Employee discount
• Professional development
• Work from home

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Deadline: 31/07/2022