Job Description

About us

We are a cloud-native solutions company focused on helping organizations teleport into the future of IT. We consult, design, build and manage cloud applications and data systems for high-growth startups and agile enterprises.

At CloudCover, we believe that great outcomes are everything. It’s what drives us to turn bold ideas into breakthrough solutions; backed by our Core Values.

We're committed to promoting equality in our workplace and creating an inclusive and flexible culture-a place where everyone can realize their full potential to the finish line.

About the role

CloudCover is seeking a self-starter, agile and talented B2B Marketing Manager to join our high-performing technology team. Someone passionate about performance marketing, account-based approach and leading data-driven campaigns to orchestrate and nourish go-to-market strategy to improve the market share for the company’s services line of business. The job entails working closely with the sales, design, content, technical professionals in India, Singapore, Indonesia, the USA and Canada. An exciting opportunity to work at the edge of technology services evolution amidst a cadre of cloud-native enthusiasts.

Job Duties

• Develop a scalable and sustainable lead generation channel purely through marketing activities to support the sales pipeline.
• Strategize and execute lead nurturing campaigns in HubSpot for top and middle of the funnel leads.
• Track, monitor, and analyze marketing data in HubSpot to strengthen the campaigns further.
• Coordinate and support the sales team in both sales enablement and account-based marketing.
• Fully own the social media calendar for the company’s social handles on LinkedIn, Facebook, Twitter and Instagram.
• Collaborate and brainstorm with the design team and the SMEs to update the company’s website content.
• Identify, plan and execute business events in India, Singapore, Indonesia.
• Take charge of the entire webinar management, conduct research, develop and test ideas, and set up processes and guidelines.
• Support marketing activities and initiatives led by our official tech partners Google Cloud Platform, AWS, Microsoft Azure in Southeast Asia and North America.
• Spearhead the content calendar and curation of various collaterals (short & long-form) such as case studies, sales decks, blogs, white papers, brochures.
• Brainstorm and implement new content ideas that support the company’s goals.
• Coordinate the publication and distribution of technical materials on the website and social channels.
• Actively guide and monitor the performance of the external marketing agencies to ensure timely and successful delivery of the campaigns.
• Manage the marketing budget with an ROI and data-driven mindset.
• Proactively keep abreast of developments in the technology space with a focus on Cloud.
• Generate marketing reports and provide business insights for the senior management.

• Hands-on experience in HubSpot management
• In-depth understanding of Google Ads, LinkedIn Ads, Google Analytics, SEO, Email marketing, Keyword research and planning
• Demonstrated accuracy and reliability in proofreading and copyediting
• Talent to translate technical concepts into easily understandable language.
• Advanced proficiency in the English language.
• Competency to verify technical content's accuracy
• Ability to quickly grasp complex technical concepts and make them easily understandable in simple text.
• Skill to make data-backed decisions in running the campaigns.

• Startup experience
• Google Ads certification
• Google Analytics certification
• HubSpot certification
• SEO certification
• Experience in content management systems
• MBA in Marketing from a premier institute

• 5+ years experience working for SaaS, cloud technology or IT company
• Excellent understanding of B2B marketing
• Keen interest in the tech scene around cloud computing, cloud-native approach, cloud-to-cloud migration, data engineering, data analytics, data sciences and cloud platforms, such as AWS, GCP, and Azure.
• Detail-oriented, well-organized, and capable of working in cross-functional teams while managing multiple projects under competing deadlines.