Job Description

Marketing Manager - Product

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

As a Product Marketing Manager, you will be responsible for defining, planning and ensuring implementation of product marketing strategies in assigned area meet business objectives and in line with global product strategy. Reporting to Product Marketing Director, you will oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.

Your responsibilities

• Creating, planning, and ensuring implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy
• Establishing product marketing targets and budgets. Ensuring their achievement through regular oversight, and definition and implementation of improvement plans as needed
• Developing and implementing annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market
• Coordinating market analyses with Product Marketing team and Sales team members and defining appropriate forecasts and plans. Evaluating and sharing customer research, market conditions and competitor data
• Driving sales efficiency by ensuring appropriate product knowledge (technical and sales) for each Salesperson. Ensuring know-how sharing and cross-collaboration
• Ensuring (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coaching, motivating, and developing direct and indirect subordinates within HR policies
• Overseeing sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team(s)

Your background

• Bachelor’s Degree in Electrical Engineering
• Minimum 5 years of working experience in product marketing
• Knowledge of Low Voltage and control products & IEC standards.
• Strong product marketing implementation experience
• Good knowledge of marketing strategies and budget planning
• Excellent collaboration skills

Benefits

• Life insurance
• Flexible work practices
• Accident insurance
• Paid Parental leave (gender neutral)
• Sick pay

More about us

ABB Smart Power is a global technology leader, with products and solutions that make power supplies smart, connected and protected. Its intelligent products and solutions make power more competitive by improving the energy efficiency, productivity and reliability of almost any operation. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. Work model: hybrid #LI-hybrid Recruitment Agencies please be aware that this role is being managed by the internal ABB Talent team directly. We will reach out to our preferred agency partners should we require support. Your adherence to our process is appreciated