Job Description

The Role MARKETING

• Define marketing objectives and KPIs.
• Manage and execute the annual marketing calendar .
• Responsible for the definition and execution of the integrated marketing and communication plans.
• Work with ecommerce and content teams to create advertising campaigns.
• Manages branch presence on local official social media accounts and on all digital channels.
• Plan and execute brand events and marketing activations.
• Work with external PR agency and build relationships with media and influencers
• Liaise with merchandizing team on products and product development.
• Liaise with marketing/CRM team to plan in-store events.
• Groom retail sales team.

CONTENT MANAGEMENT

• Work with content creators to grow followers, brand interest and engagement across social media platforms.
• Identify gaps in digital channels and marketing strategies.
• Ensure brand consistency through all marketing channels and efforts.
• promote activities to promote customer engagement.
• Work closely with the creative team to produce marketing collaterals.

TEAM MANAGEMENT

• Lead a team content and creative specialists.
• Be the champion for brand advocacy.
• Plan team development and learning opportunities.
  

Ideal Profile REQUIREMENTS

• Bachelor’s degree in marketing, advertising or relevant field.
• Proven work experience as a marketing manager or similar for at least 4 years.
• Strong experience with marketing and social media strategies.
• Experience in fashion or retail company is a plus!
• Experience in creative directing marketing collaterals.
• Experience implementing and optimizing Google Ads, Facebook and affiliate campaigns
• Hands-on experience with tracking tools and setting up measuring strategies
• Excellent verbal and written communication skills
• Strong analytical and project management skills
  

What's on Offer?

• Fantastic work culture
• Attractive Salary & Benefits
• Leadership Role
  

About us “From Asia, for all” – SocietyA is the go-to destination for independent Asian brands and designers. Launched in 2014, SocietyA is the world’s first and only omni-channel retailer that celebrates the diversity of outstanding Asian fashion and beauty brands. . With its wide selection of over 50 Asian designer brands from Korea, Paris, New York, Indonesia, Thailand and more, SocietyA has helped elevate many established and/or emerging fashion brands onto a global platform, making them more accessible to consumers around Asia, and the world. Having made its mark in fashion, SocietyA then set its sights on the beauty industry with the introduction of a new category – SocietyA Beauty, in May 2020. Within a year, SocietyA Beauty has amassed a thoughtful curation of innovative, high-quality and effective products from over 20 up-and-rising Asian beauty brands. Now established as the go-to platform to discover the best of Asian beauty, SocietyA turned its attention to bringing well-designed homeware to elevate all personal spaces with the introduction of SocietyA Home in June 2021. Headquartered in Singapore, SocietyA is helmed by KF Channel Singapore, which offers shopping experiences that are both unique and imaginative. KF Channel helps its partners grow their brands locally and regionally, and provide a high-level of customer service to their customers. KF Channel will continue to explore new, exciting and strategic business opportunities to introduce trend-setting Asian fashion and beauty brands to consumers worldwide.

Ref: PNV7JGF9QZ

Apply to this role by submitting your CV and completing your profile at https://societya.snaphunt.com/job/PNV7JGF9QZ