Job Description

Role * Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments * Lead the execution of marketing programmes Role Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics Partner with IT team to design, test and evolve lead nurturing tactics. Responsibilities Take the full ownership of key performance channels including SEM/SEO, social media paid/display GDN. Work with external digital agencies and internal team across multiple brands to hypothesize, conceptualize and execute campaigns with a focus on delivering efficient return on ad spend, and lowering customer acquisition costs Set up new accounts, campaigns and ad groups/ad sets Write relevant and engaging ad copy Monitor and analyse performance overall against traffic, CPA and ROI goals and continually make and implement recommendations for optimization and ongoing growth Brainstorm new and creative growth strategies with the wider team Conduct A/B tests and experiments, track and measure performance in order to support or disprove assumptions Lead all paid channels including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plan. Work with the IT department to manage and ensure the integrity of CRM platform. Any other ad-hoc marketing responsibilities that may arise. Skills and Qualifications Bachelor's degree in marketing, business, computer science, information systems or related field Highly data-driven, proficient in Excel and loves making sense of numbers Technically savvy and loves to push technological boundaries Proficiency with online marketing and social media strategy Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills