Job Description

JOB DESCRIPTION * Collaborate with restaurant brand creative team, commercial team, and regional marketing teams to achieve business goals through marketing - balancing long term brand goals with s JOB DESCRIPTION Collaborate with restaurant brand creative team, commercial team, and regional marketing teams to achieve business goals through marketing - balancing long term brand goals with strategic commercial goals in the process. Plan and oversee 3 main pillars of the marketing strategy: Social, PR & Content. The Marketing Manager will also assist in the planning and execution of overall marketing plans. Under the leadership of the Managing Partners (Sheen), the Marketing Manager is responsible for managing the effectiveness and efficiency of marketing campaigns and activations, with a focus on overall synergy of plans. Oversee the implementation of the marketing mix, across paid/owned/earned, offline activations, events, visual merchandising, collaterals. Improve brand awareness and perception to meet company's long-term objectives. Work closely with the respective restaurant teams to jointly develop processes and tools to improve the overall customer journey, as well as run campaigns assist sales to meet targets. Develop and communicate campaigns, developing campaigns guidelines and the marketing calendar. Plan, implement, and manage public relations. Plan, implement, and manage content and strategy produced for website and social channels. Internal reporting with the Management team, pre, mid, and post campaign. KPIs: Brand awareness and perception Partnerships and collaborations Business facilitation: Effectiveness of customer journey, Ease of selling REQUIREMENTS Minimum relevant experience of 3 years. Diploma or Bachelor's degree in Art/Design, Creative Multimedia, Mass Communications, Advertising/Media, Marketing or equivalent Exceptional communication skills to pitch to and liaise with clients Strong storytelling ability, and advanced writing skills to prepare marketing materials, strategy and content decks Deep understanding on the virtualization. Basic foundation/knowledge of photo-editing software such as Photoshop / VSCO Ability to ideate and execute basic graphic designs, using software such as InDesign / Illustrator is a plus Willingness to learn and research about virtualization trends and industry changes Independent, results-driven, and able to work under minimal supervision Good knowledge and experience with online marketing tools and best practices Good knowledge of all different digital marketing channels