Job Description

The Ideal Candidate

Our ideal candidate has experience in developing and executing online-to-offline marketing campaigns, while managing and inspiring a team.

He/she will be comfortable with day-to-day marketing activities, planning long-term strategies, thriving with tight deadlines and changing needs.

Objectives of this Role

• Lead the execution of marketing programs from start to finish, across different channels and segments

• Analyse customer insights, consumer trends, conduct market analysis and introduce marketing best practices

• Create and execute go-to-market strategies, complete with formal proposals and recommendations on tactics

• Partner with email, social-media, performance marketing and web colleagues to design, test and evolve leads nurturing tactics

Daily and Monthly Responsibilities

• Develop creative briefs and plans to meet A&P objectives

• Plan and oversee development of print, digital, and video assets

• Conceptualise and execute multi-channel campaigns

• Ensure alignment of communications and messaging across all channels

• Manage content and updates for customer and internal stakeholders

• Participate in events, documenting business processes, and providing additional sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions and generate more qualified leads

• Review effectiveness and impact of current marketing initiatives and optimise plans accordingly

• Present ideas and deliverables to internal and external stakeholders on marketing programs, strategies, and budgets

• Preparation of monthly department progress report to management

• Participate in any other ad hoc tasks as assigned by management
  

Qualifications and Attributes

• Bachelor\xe2\x80\x99s degree in marketing, business, or related fields

• Strong project management, multitasking, and decision-making skills

• Proven experience in developing marketing plans and campaigns

• Experience with marketing automation and CRM tools

• Enthusiastic, creative and able to think out-of-the-box

• Metrics-driven marketing mind with an eye for details

• Excellent written and verbal communication skills

• Prior industry experience a plus, but not a must

• Open-minded, adaptable and proactive

• Willingness to learn and be hands-on

• Minimum 8 -10 years working experience

Details of Job

• Seniority: Senior Management

• Working Hours: Full-time with 5-day work week

• Nature of engagement: 1-year Contract (Renewable)

Interested applicants, please submit your CV and cover letter, along with your current and expected salary.