Job Description

Our client is an alternative jewelry brand that embodies being part of something different.

• A dynamic and supportive working environment
• Medical benefits
• Training courses
• Remote working arrangements
• Potential Stock options

The Job

Responsibilities:

• Hands-on management and optimization of paid media channels such as paid search, paid social, content syndication, EDMs
• Leverage qualitative and quantitative research and data to guide marketing strategy
• Maintain SEO for all digital assets as part of the holistic SEM strategy
• Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximize return on ad spend
• Ensure all digital campaigns are delivered according to brief, on time, and within budget
• Utilize data insights to collaboratively determine best action plans
• Manage all phases of the project life cycle including: initiation, planning, execution, and closing
• Creation of formal project plans including scope, schedule, critical path, milestones, and risk assessment
• Accountable for effective end-to-end execution of project plans
• Identify issues, facilitate resolution, and make necessary adjustments to plans
• Establish, monitor, and report key project performance metrics
• Project status updates within core team and to leadership, as directed
• Assist teams in developing effective business case for new projects
• Collect and translate data into actionable insights
• Prepare, or automate the preparation of daily, weekly, monthly, yearly and ad-hoc reports to drive traffic, increase sales revenue and enhance processes
• Make recommendations based on past performance & predict trends
• Utilize data insights to collaboratively determine the best actions for the business
• Other tasks may be assigned as the business grows and the role evolve to adapt to business needs

Ideal Candidate

Skills Required:

• A Bachelor\xe2\x80\x99s Degree in Marketing, Business, Data Analytics, or other related fields
• 4-6 years of Media Planning or Digital Marketing experience with at least 1 year of people management experience
• A strong hands-on understanding of social media advertising across major platforms (Facebook, Instagram, Pinterest, Tiktok)
• Experience with email marketing flows and automations
• Experience with product marketing across various geographies and platforms
• Competitive and performance driven by nature, unable to settle for mediocre results
• Experience in marketing fashion, jewelry, or other B2C/D2C brands
• A firm understanding of how to create an Omnichannel / 360 degree marketing experience
• Intermediate Website Analytics Skills (mostly in Google Analytics)
• Project Management and Vendor / Agency management experience
• Keyword Research skills
• Experience working on a Performance Media (SEM and Social) strategy
• A proven track record of working with budgets above US$1M and experience with budget allocation and optimization
• Familiarity with performance KPIs: ROAS, CPA, CPC, CPI, CPM, Attribution and LTV
• Hands-on mentality, an analytical and structured way of working, with advanced problem-solving and logical thinking skills
• Verbal & written fluency in English, additional languages is a plus

Ref: JK5V8WVKTM

Application Instructions

Apply this role at

Agent Note This position is posted on behalf of a client by a third party agent.

InternSG