Job Description

The Ideal Candidate will....

• Create, plan and manage omnichannel marketing calendar to drive overall revenue, marketing calendar to be adapted by other SEA regions with clear guidelines.
• Financial budgeting for digital marketing, retail marketing and PR activities, ensuring a profitable and sustainable business
• CRM Savvy, know how to drive consumer data collection, recruit the right target audience and retain the VIP client base.
• Grow the sales of the assigned portfolio
• To be able to plan and analyze social media channels, SEM, CRM data to optimize media buys and campaign spend
• Have a creative eye on what the brand stands for, work with the creative team to produce content and artwork for social media platforms, eDMs, online and offline Ad campaigns
• Create in-store and out-of-store events and campaign launches
• Plan and execute branding activities e.g. product seeding for media, KOLs and influencers, press events
• Post evaluation analysis of all events, campaigns, promotions and collaborations
• Manage agencies to ensure high level of campaign effectiveness
• Ensure proper implementation of campaigns that are in line with company\xe2\x80\x99s guidelines
• Manage a team of 5 locally and oversee regional country marketing teams

Requirements

• Bachelor\xe2\x80\x99s degree or equivalent in Business and Marketing
• 8 years of experience in marketing beauty brands, with minimum 2 year as a Managerial level
• Good leadership and people management capabilities; provide clear direction to the team
• Creative thinker, possess learning agility, able to work under a dynamic and fast-paced working environment
• Good communication and interpersonal skills