Marketing Manager
Singapore, Singapore
Job Description
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This position is responsible for the planning and execution of Marketing and Communications activities for Creative Eateries\xe2\x80\x99 restaurant brands.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- In charge of planning and executing end-to-end marketing for Creative Eateries\xe2\x80\x99 17 brands (Restaurant & Catering)
- Drive and lead partnerships on both brand and group level
- Ensure media exposure of brands through Media and PR activations (Food Tasting) and/or through partnership channels
- Drive acquisition for Creative Eateries Membership Privilege (CE members) and manage database.
- Strategize regular engagement campaigns (via eDMs, SMS, In-store) for CE members that drive spending and increase customer retention
- Source and curate exclusive non-dining and/or lifestyle privileges for CE members
- Track and analyse marketing KPIs \xe2\x80\x93 present findings and strategic plans for management
- Develop promotional strategies based on daily sales reports and monthly marketing reports
- Manage digital marketing campaigns Social Media, SEO and SEM
- Oversee planning and execution of restaurant events both revenue driven and/or marketing driven
- Conduct meetings with the graphic designer and marketing team to follow up work progress, conceptualise menus and POSM etc.
- Plan and strategize BTL media buys and maintain close relationship with media stakeholders.
- Ad hoc assist in digitalisation of processes across group
- Review partnerships yearly with management
- Assist in brainstorming dining concepts with marketing team and management
- Assist with internal food photoshoots and set the design direction of marketing materials
- Manage a team of passionate marketing and communications executives
- Participate and provide inputs during internal food tastings
- Ad hoc assistance to regional outlets
- Other duties as may be assigned along with the progress of the company
REQUIREMENTS
- Degree/ Diploma in Business, Marketing or Liberal Arts
- Min 5 years of experience in related field
- Interest and good understanding of the F&B Industry (Restaurant & Catering)
- Strong writing skills (Press releases and copywriting)
- Positive working attitude, self-driven and possess initiative
- Good understanding of end-to-end marketing (Partnerships, Advertising, Promotions, Digital Marketing, Public Relations and Customer Engagement & Retention)
- Keen eye for graphic visuals (POSM and Menu)
- Possess negotiation skills and ability to communicate well both with internal and external stakeholders
- Ability to multi-task and adapt to change quickly
- Creative thinker and strong ability to conceptualise designs and customer experience
- Working after hours and weekends may be required for events
- Creative, motivated, focused, flexible, team-oriented, with the ability to work within tight deadlines and communicate ideas effectively
- Possesses own laptop with Microsoft Office
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Job Detail
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Job IdJD1291218
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned