Job Description

Location: Singapore

As the emerging leader in enterprise cloud computing, our client\'s Cloud division delivers a broad range of innovative solutions - including search, geospatial and business applications - to small and large businessess, educational institutions and government agencies. It is among a handful of select new businesses that are driving growth for our client as it enters its second decade as a company. There\'s never been a better time to join our client\'s Cloud. Globally, more than 5,000,000+ businesses hae switched to our client\'s Apps (an integrated suite of cloud-based communication, collaboration and mobile productivity solutions - specifically designed for tems and built for the Web). 1M+ business switched in the last 12 months alone and 5,000+ more switch every day. Momentum is accelerating and our client is investing heavily to scale its Enterprise business unit globally. This position is at the core of our client\'s Marketing strategy. Our client\'s Cloud marketing data and operations analyst will architect, develop and automate business intelligence dashboards for product marketing managers, and internal analytics stakeholders in the APAC region. The analyst will own the overall data workflow between various systems and tools in order to maintain data quality standards. They will be an expert in the use of automated tools (such as Apps Script in our client\'s Sheets) to clean, enrich, and route leads into CRM systems such as Salesforce.com.


Description: As a Marketing Operations Manager, you will audit the current state of global operations for customer referral programs, and find gaps or opportunities to enable operational efficiencies through automation, taxonomies, processes, e.t.c. You will align cross functional stakeholders and drive strategic decisions through data driven insights. You will be working in a fast-paced, growth environment managing multiple projects. As part of the Strategy & Operations team, you\'re a strategic and forward-thinking individual with a pragmatic approach to getting things done. You have strong analytical skills to influence decisions and drive results. You are thoughtful in resource prioritization with multi-faceted factors and can quickly address operational inefficiencies in a logical approach.


Minimum Qualifications: 5-8 years of relevant analytical work experience driving large scale and impactful operational initiatives and projects Demonstrated organizational and project management capabilities


Preferred Qualifications:

• Background in Consulting, Strategy & Operations, or Marketing/Sales Operations

• Operational efficiency prowess

• Basic understanding of Business Intelligence tools

• Experience working with Operations or Sales teams (and CRM\xe2\x80\x99s), particularly in the Cloud domain

• Excellent project management, communication and presentation skills - both written and verbal.

• Highly analytical, with a track record of being a self-motivated problem-solver, capable of building and maintaining complex/big data in spreadsheets

• Proficiency in SQL is a plus
  

THE ROLE RESPONSIBILITIES 1)Lead Management Optimization:

• Optimize the current lead routing processes

• Understand and optimize client\xe2\x80\x99s current lead scoring model and suppression logics to surface quality leads that will impact positively on the Lead to Opportunity (LTO) conversion rate%

• Collate feedback from regional teams and provide such feedback and recommendation to the central team that will impact the pipeline attribution

• Create and/or develop scalable workflow processes to increase client\xe2\x80\x99s organizational efficiency and drive results

• Operationalize and/or improvise the current marketing lead management processes
  

2)Funnel Management & Marketing Process Optimization:

• Share marketing funnel performance insights with client\xe2\x80\x99s regional teams on a weekly, bi weekly, monthly and quarterly basis

• Focus on end-to-end marketing funnel optimization. Monitor and analyze leads and pipeline performance indicators and deep-dive into the health of the marketing funnel to identify any inefficiencies or opportunities to optimize

• Monitor sub-regional key business operating metrics and processes ensuring a healthy progression week over week

• Review and provide optimization recommendations for the current marketing dashboards

• Work with regional sales operations and sales teams to build a feedback loop back to the regional marketing team on a regular basis to constantly improve marketing programs

• Ensure Salesforce and/or Vector hygiene between marketing and sales

• Monitor and/or recover unassociated pipelines with regional team
  

3)Reporting: (working with client\xe2\x80\x99s analytics agency)

• Design and implement regionally the best practices reporting template for executive team OKR report deployed globally

• Create and build the template for cross functional reviews for our demand generation efforts

• Create the framework for visibility on the named accounts and new logos insights on accumulation and/or acquisition, and top performing accounts

• Create, design the template and conduct sub regional business and marketing quarterly reviews

• Collaborate with central business intelligence team to build user level vector reporting
  

4)Training:

• Conduct sales and marketing training on lead processing and lead management upon request/ as and when new feature changes are applied

• Create FAQ templates for regional sales & marketing teams and work with cross-functional teams to refine the process, document, educate and implement