Job Description

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Resso, CapCut, Helo, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals, notifications, etc.

Responsibilities:

• Support the growth of ByteDance's global products; Build supplier ecology, algorithm capabilities, and strategies to establish a new model of marketing growth;

• Establish the collaboration structure of humans and tools & algorithms to change the format of the marketing industry and significantly improve the production efficiency of marketing content;

• Find breakthroughs and further leverage tool capacities in various new growth channels.

• Responsible for the planning and design of user growth marketing platforms to support the growth of ByteDance's global products;

• Connect with various overseas media channels; Deliver marketing platforms, product and marketing data to increase overall marketing efficiency and effects; Responsible for the overall marketing outcomes;

• From the perspectives of business and platform, continuously iterate and improve both business processes and product capacities to increase efficiency and process excellence;

• Coordinate internal and external resources to drive efficient launch of projects; Manage and ensure product qualities and impacts.
  

Qualifications:

• 8+ years working experience, 5+ years management experience;

• 5+ years of experience in growth strategy products, 5+ years of experience in platform tools and products;

• Familiar with the gameplay of advertising and red envelope/coupon incentives;

• In-depth understanding of marketing systems and related algorithms; have thorough comprehension and insights into Internet marketing; have clear judgment and rapid learning ability;

• Goal-oriented, with structured, clear and meticulous logical thinking ability; sensitive to data, can uncover problems and propose solutions through data analysis;

• Have strong communication, coordination and project management capabilities; can effectively organize and drive the implementation of projects in cross-functional environments;

• 3+ years entrepreneurial experience is preferred.
  

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.