Job Description

Manage a marketing function, overseeing the entire marketing and PR team
Manage all communications touchpoints such as but not limited to in-app channels, email marketing, social media, digital marketing, print media, advertising and public relations
Organize or join events for user activation drive and brand awareness campaigns
Coordinate with Chinese IT/technology team for in-app developments or requests
Propose and manage marketing budget
Lead market research activities
Offer creative insights and proof-read marketing collaterals
Ensure adherence to brand guidelines
Source suppliers and coordinate on the production of all marketing collaterals
Prepare monthly and weekly reports
Perform other related duties that may be assigned from time to time
Overall leadership responsibility:
Shall take the responsibility and lead the Sales and Marketing KPI targets
Shall lead the overall direction of the Sales Team on which industry, location, market and the like to tap and close merchants/partners.
Shall monitor all projects and closable of the Sales Team.
Shall guide, lead, mentor and coach her direct reports accordingly.
Shall oversee all Marketing and Sales deliverables.
Qualifications:
Bachelors degree/ Masters on Marketing or any related field. Project Management certification is an advantage but not required.
3 years or more experience as Marketing Team Leader, preferably Fintech Industry
Must have exposure to Sales
Must be willing to work overtime and on holidays as needed
Spearhead and assist the creation, implementation and evaluation of marketing efforts such as but not limited to promos, events, activities, PR efforts to increase users, transactions and sales.