Job Description

Reporting to:

Associate Director

Scope of the role:

As Media Planner, you operate at the very heart of the business. The team you work with have been tasked with creating a recognized market-leading position in implementational / executional management and client servicing.

Reporting Structure:

• You report directly to the Associate Director.
• You are expected to manage the executives and interns on your team as well as any specialist delivery services that are being deployed in your business

The role encompasses:

• Involvement in the media strategy development process.
• The creation of media plans that build from the core media idea developed with the strategy team assigned to each individual client.
• Identification and management of creative / innovative media initiatives that are born out of the strategic media direction.
• Management of the implementation of plans through to their delivery and quality control of all buys.
• Ensuring all media goals and strategies are delivered and executed within budgets.
• Client liaison.

Key Responsibilities:

1. Client relationship management

• Day to day account management of key clients
• Ensure quality of media / administrative product for the team\'s external communications with the client for Buyers and Assistants.

2. Strategic media development

• Involvement in creative development workshops and development of strategic recommendations.
• Work closely and effectively with the Strategic Division.
• Support ideation in media approach

3. Origination of the Media Plan

• Working with the Associate Director and client to create clear and coherent plans that bring the media strategy to life.
• In-depth assessment of all candidate media options and detailed recommendation of proposed communication solutions.
• Involvement in creative development workshops as required.
• Working closely with the Business Director in your team to ensure smooth and relevant translation from strategy to plan.
• Assess, identify and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan.
• Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required.

4. Management of the implementational process and client relationship management

• Lead the implementational planning process.
• Origination of detailed briefs for relevant third party units (e.g. the Buying Unit, Direct etc), working with the Business Director.
• Day to day management and ownership of implementation process. Ensure brief is delivered / brought to plan, within appropriate criteria (budget, target )
• Provide written brief to Buyers for all media.
• Principal client contact for the whole implementation process (from presentation of detailed recommendations to negotiation and inventory management issues).
• Supervision of collation and reporting of competitive data in agreed formats
• Timely delivery and upkeep of all relevant reporting systems and templates (media plans, contact reports, status reports).
• Management of post campaign reporting that quantifies the value of the media strategy.

5. Information management and market intelligence.

• Monitoring systems in place and accessible.
• Market briefing and opinion pieces on all significant television matters.
• Programming P.O.V\'s and insights.
• Quarterly and ad-hoc reviews
• Assist in market research and analysis as and when required.

6. Finance communication

• Ensure media proformas are checked correctly and returned them to Finance within the agreed timeframe.
• Work closely with finance team to ensure accuracy

7. Managing your relationship with team and the specialist relationships

. Internal

- Managing your direct reports, Buyers and Assistants - clear and accurate briefing of them.

- Integration with buyers.

. External

- Build effective working relationships with creative agency personnel plus other specialist agency personnel.

7. Protecting our high standards

• Ensure that any work that leaves the agency is of the highest standard
• Be part of producing ideas that inspire, motivate, engage and create commercial action
• Be part of producing award winning work
• Always challenge mediocrity (if you don\'t know what this means, ask your CEO)
• Integration

• Think like a solutions provider
• Ensure you encourage the use of other agency services

Requirements :

• Previous media agency experience
• Accuracy and attention to detail
• Meta platform experience
• SEM and Programmatic understanding
• Knowledge of 1PD
• Compliance with deadlines
• Interpersonal skills, clear communicator
• Excellent telephone manner
• Planning and organizing skills
• Flexibility to work long hours
• High energy and an approachable manner
• Team player
• Initiative
• Enthusiastic

Attributes:

• Passionate, with strong opinions about communications
• An instinctive desire to exceed expectations (clients and management) and deliver

cutting-edge strategies

• Ability to build strong relations with colleagues, clients, network partners
• Can demonstrate good organizational skills and attention to detail
• Can multitask and change priorities rapidly and is effective under pressure.

Additional Information

Career Level

Entry Level

Qualification

Diploma, Advanced/Higher/Graduate Diploma, Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Job Type

Full-Time

Job Specializations

,

Company Overview

It has always been our ambition to employ the best and most diverse talent within the industry, and this we believe we have accomplished. Without employing the very best, our business plans are unachievable. Our people are the very reason why we are so successful and pioneering; we all endeavour to find a better way however we can, within our respective roles. We believe that hard work, revolutionary thinking and enthusiasm are the basis for success, coupled with having a little fun whilst at work!

Additional Company Information

Registration No.

199304076N

Company Size

51 - 200 Employees

Industry

Advertising / Marketing / Promotion / PR

Benefits & Others

Medical, Regular hours, Mondays - Fridays, Business (e.g. Shirts)

Singapore Post