Job Description

WHO WE ARE: Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is growth that is both enduring and sustainable and helps to shape both society and the world for the better. To do this we use media as a multiplier to drive our client’s sales and maximise their marketing investments; we use media with intention to connect clients with consumers around their values and we seek to understand consumers both through the accuracy of data as well as the empathy of humanity. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, Dyson, Nike, Marks & Spencer and TK Maxx. We are fiercely proud of our open and inclusive culture – everyone, and their opinion, is respected and welcome. Visit us at http://www.mindshareworld.com/uk and follow us on LinkedIn, Twitter, Facebook and Instagram.
OVERVIEW OF JOB We’re looking for a leader to build on our Data Strategy & Analytics capability in APAC and align it with our Global Vision and Structure. Customer Strategy & Insights, Data Strategy, Business Intelligence, and Analytics are the 4 capabilities core to this role. You should have experience in all 4, tremendous proficiency in 2, and downright excel at 1. As such, you’re able to establish and lead teams to develop and deliver industry leading capabilities to our clients at a global scale. Ambiguity is likely your friend, you’re likely to be a step ahead of process. You will need to contextualize this vision and develop roadmaps that allow our clients to exploit this future to their advantage. To our advantage. To your advantage. To your teams’ advantage. We need someone fearless, bold, and provocative.
RESPONSIBILTIES OF THE ROLE

• Evangelize Mindshare’s data driven planning and analysis story in market and amongst key client base with an emphasis on Outcomes
• Evolve our future facing data strategy to permeate audience and addressable planning and analysis capabilities, and in doing so strengthen the connection between planning, content, activation, and outcomes
• Train internal and external teams on evolved ways of working, including tools and techniques
• Partner with your Global and Regional counterparts on product and process development to support vision

MEASURES OF SUCCESS

• 3 months: Identified and organized appropriate staff into a global Data Strategy and Analytics community. Some of this exists today but we want to codify it across:
  • Customer Strategy and Insights
  • Business Intelligence and Advanced Analytics
  • Systems Integration

• 6 months: Connected this team by way of platforms and process into the core of our planning business

• 12 months: Complete operationalization and monetization of team

WHAT YOU WILL NEED The successful candidate will have a proven record in running data-based business and revenue growth initiatives with oversight over enterprise-level data organizations, data management platforms, data science functions, audience development as well as working closely with planning teams. Further, a proven track record of creating business value through data is critical in this role. We are looking for a leader who wants to continuously push, evolve, advocate, and evangelize a future fit data and analytics organization. But, most importantly, someone who can execute this vision. Someone who is experienced enough to have earned the confidence to lead others through this change, and it’s a massive change, with the skill to make it happen. A true craftsman. Passion is required, but not at the expense of excellence. You’ve mastered a craft. Maybe two. Now you want to lead.

• You’ve got 15+ years of experience. You’ve worked in at least two of the following Industries: (m)AdTech, Publishing, Advertising (agency), or Consulting.
• You understand Identity and the role it plays in advertisings future, and positioning Media to quickly evolve into Experience
• You know all data is not created equal. It probably bothers you that others don’t.
• You believe that data can be used to drive empathy at scale, and can deliver capabilities that balance precision and emotion to drive greater attention and deeper engagement
• You don’t confuse DMP segments with Strategic Segmentation.
• You know the difference between a Datalake, a DMP, and a CDP and can eloquently, and persuasively, rationalize client thinking and investment across any, all, or none.
• You know when to apply business rules versus ML.
• You know that reporting isn’t measurement, measurement isn’t analytics, and generally speaking, analytics isn’t data science.
• You love building, motivating, and monetizing teams and products

WHAT YOU WILL GET It’s important to us that we give you as much as you give to us. We want you to have the headspace and the opportunity to grow your own learning through training. At Mindshare we believe in learning and that journey never ends. This is a partnership and so while this job description is about what we would like, we want you to also add / shape and adapt it to what excites you and makes you happy.

More about Mindshare

We were born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global network with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $45.1bn (Source: COMvergence 2018). We aim to deliver Good Growth to our clients which focuses on sustainable and longer term approaches to building their brands and their performance. What’s unique about our operation in Asia Pacific is that we are “crushingly number 1”. We are number 1 in most countries in the region. We are number 1 in the number of diverse skillsets that work with the company. We are number 1 in just about every awards league imagineable all thanks in major part to the work coming out of our region. Visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshare and LinkedIn.com/company/mindshare.
About Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.