Job Description

Responsibilities:

• Develop, plan and execute creative and compelling marketing campaigns across different channels/platforms including SEO, SEM, social media marketing, email marketing, online/offline advertising, and events to achieve branding and business objectives.
• Collaborate with cross-functional teams to create integrated marketing campaigns that effectively promote our products/services.
• Manage the creation, editing, and optimisation of web content to improve organic search rankings, drive traffic, and enhance the user experience.
• Plan, create and distribute content across various channels, optimising content for each platform and target audience.
• Conduct research on market trends, brand\xe2\x80\x99s audiences, competitors, and end-to-end consumer journey to identify target audience segments, market trends, and opportunities.
• Track and analyze website and campaign performance using web analytics tools (e.g., Adobe Analytics) and make data-driven recommendations for continuous improvement.
• Work with Group Brands and Communication and agencies/media partners to plan for regular media coverage to showcase thought leadership.

• Diploma or Degree in Business, Marketing or relevant field.
• Min 5 years of experience is required.
• Excellent writing, editing, and proofreading skills, with the ability to adapt content to various marketing channels and target audiences.
• Proficiency in content management systems (CMS) and web publishing platforms.
• Strong understanding of SEO principles, keyword research, and content optimisation strategies.
• Possess an eye for aesthetics
• Good understanding and proficiency in the usage of various digital marketing channels is a must.
• Outstanding project management skills
• Excellent communication, collaboration, and leadership abilities
• Thorough and pays attention to details
• Ability to work well under pressure

OCBC Bank