Job Description

We are looking for a highly motivated B2B Marketing Lead to join our growing Singapore Commercial HQ.

• Develop overall advertising media channel strategy (including but not limited to OOH, TVC, newspaper, etc), follow up & execute for different brand campaigns (online as well as offline).
• Creative Ideation - Provide creative inputs for marketing campaigns & coordinating with the agency to get the job done.
• Vendor Management - Maintaining relationships with different vendors involved in marketing campaigns.
• Merchandising - Developing innovative merchandising options for organizations and getting them sourced from different channels.
• Monitoring performance - Once the marketing campaign is over, review the performance and provide the ROI report.
• Market Research - Conducting first-hand market research as data collected here is critical for the brand as it helps to formulate the marketing strategy.
• Assist in PR work, have a good sense of brand reputation and avoid the result of a brand crisis.Requirements
• University graduation, at least 5 years of working experience, Internet industry, media, PR Company, or related B2B marketing working experience is preferred.
• Good understanding of market research techniques, data analysis, and statistics methods
• Proficient in MS Office and marketing software (e.g. CRM)
• Excellent communication and people skills and a seriously responsible work attitude.
• Strong organizational and time-management abilities
• Must be able to read and write properly in English.