Job Description

Performance Marketing

• Manage all performance marketing activities to achieve business objectives such as user growth targets and ROI: Plan, buy, set-up and optimize paid performance channels across the full funnel, including retargeting strategies for both paid social and digital channels; and put in place measures to ensure all channels are performing well against budget.
• Understand the different stages in a user journey and be able to design/test campaign structures to optimise conversions at different steps of the funnel.
• Work closely with COE, marketing team, and media partners to ideate, launch and optimise campaigns.
• Maintain and improve the Paid Search (SEM) structure and set-up; to effectively deliver against KPIs.
• Optimise and improve campaigns through innovative solutions.
• Accountable for monthly/ quarterly/ annual reporting for digital performance projects to ensure optimizations, constant learnings, and improvements to deliver on agreed KPIs.

Process Improvements

• Own and improve internal processes and SOPs.
• Identify growth opportunities in the performance vertical.
• Review existing digital and performance marketing channels and activities to identify new opportunities.
• Design frameworks to measure and report performance of marketing activities.

Market Research & Analysis

• Conduct initiatives to provide team with actionable insights from user research to market analysis.
• Work with the sales team to identify the right potential clients and deliver projects to generate a steady stream of high-quality leads.
• Identify and build new customer segment and opportunities for increased revenue contribution.

Website Management

• Support SEO initiatives from owned media team \xe2\x80\x93 including management of web CMS.

Job Requirements:

• Bachelor\'s degree, or equivalent diploma in either Marketing, Digital Advertising/Media, Business, or relevant experience
• Minimum of 3 - 4 years of hands-on planning and execution experience with either an agency or in-house. Relevant years of hands-on experience with planning, monitoring, and optimising Paid Performance.
• Strong working knowledge of several different search engines and social platforms: Extensive SEM, PPC, and Paid Social experience (Able to back up with case studies)
• Data driven. Reads and understands the data to make metrics driven decisions.
• Google Ads and Analytics certification, B2B performance marketing experience, and having hands-on experiences in CMS and SEO tools will be a plus.

Job Type: Full-time Salary: $4,200.00 - $5,000.00 per month Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 3 years (Required)

Work Location: In person