Job Description

Short Description

In this position the appointee will support IAL\'s efforts to build a strong corporate image by developing and executing effective marketing communications efforts. Reporting to the Deputy Director, you will be part of the team in building the brand and reputation of IAL and instilling mindshare of the institute as the National Centre of Excellence for Adult Learning.

• Develop and execute a results-driven, multi-platform marketing communications strategy and plan in line with corporate and brand direction of IAL.
• Develop a mix of traditional, online, and social media campaigns and measure the effectiveness and course corrections as required.
• Manage communications spending and working with vendors and internal customers to create and/or localise communications and marketing activities and develop supporting assets.
• Implement social media marketing activities including contents, search engine optimisation/search engine marketing, demand generation and lead generation.
• Create and manage corporate marketing materials and collaterals in line with brand direction.
• Prepare and summarise daily news brief for internal dissemination.
• Support any other duties and cross-divisional projects assigned.

• A tertiary qualification, preferably in mass communication, marketing, or related fields.
• At least 8 years of work experience in one or more of the following - corporate communications, marketing and marketing communications.
• Proficient and have a track good record of designing and executing successful marketing communication campaigns.
• Strong current affairs knowledge with good written and oral communication skills.
• Self-motivated and a good team player.
• Possess good interpersonal skills and be able to work effectively with all colleagues and stakeholders.
• The successful appointee will be based in IAL Campus located at Lifelong Learning Institute next to Paya Lebar MRT station

Times Higher Education