Job Description

About the job:
The Red Hat Asia Pacific (APAC) Marketing team is looking for a Principal Program Marketing Manager to join us in Singapore. In this role, you will be instrumental in guiding the marketing contribution for an assigned solutions portfolio to support the business in growing market share in installed base and net-new accounts. You will plan and carry out region-wide integrated campaigns and programs that will focus on filling the top of the funnel, as well as initiatives that programmatically accelerate prospective customers along the customer journey and cross-sell and upsell campaigns. The scope of your responsibilities as a Principal Program Marketing Manager will include orchestrating the content required for successful realization of campaigns and programs in countries across the region. You will work with the global campaigns team, subject matter experts in APAC, and country marketing teams to ensure localization and relevance of campaign messaging and assets. You’ll need to good at both developing and carrying out strategies and have deep understanding of B2B demand generation. You will also need to build up solid relationships with other marketing teams, including audience strategy and insights, digital experience, account-based marketing (ABM), and verticals. What you will do:

• Craft the strategy and deliver integrated marketing programs aligned with global and regional objectives to achieve business outcomes and predefined KPIs while working closely with the Sales, product, and Business team stakeholders
• Monitor success and budgets and contribute with direct impact to the business and revenue growth targets in shared ownership with the country field marketing teams
• Develop and implement integrated seamless digital customer experience focused on awareness and demand generation; this can be done through activities like digital campaigns, paid social, telemarketing, and nurture tactics, in order to create an engaging customer journey, while these activities should complement field marketing campaigns in the middle and bottom of the funnel, all to convert leads into opportunities
• Identify opportunities to improve campaign effectiveness through better audience segmentation, digital techniques, persona targeting, and technology processes; be aware of and adept at the latest lead, audience, and content-led customer acquisition advancements
• Ensure that KPIs and metrics for each campaign are achieved; analyze results and reports to determine effectiveness of program activities
• Focus heavily on the optimization of digital campaigns for the biggest impact
• Manage the opportunity funnel and guide effectiveness and efficiency for campaigns from monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated
• Enable and equip field marketing teams and marketing development teams with content and campaigns-in-a-box for implementation within their countries
• Run customer life cycle management campaigns to cross-sell and upsell incremental offerings to existing customers
• Manage agencies to ensure campaigns are run on time, on budget, and on target

What you will bring:

• 10+ years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a big plus
• Demonstrated ability to create and develop strategies and integrated marketing campaigns, as well as the ability to carry out the tactical elements of these plans
• Solid project management, planning, stakeholder management, and organizational skills with attention to detail
• Ability to report and monitor performance of digital demand campaigns to support the achievement of business KPIs (revenue and pipeline)
• Experience using marketing technologies including Eloqua, Salesforce.com (SFDC), Tableau, and lead flow process
• Solid analytical mindset; understanding of data and segmentation that will enable you to call on support from the analytics team to derive insights for better marketing programs and performance
• Good understanding of digital marketing, including customer journeys across paid, owned, and earned media is a plus

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About Red Hat:
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.