Product Manager Dupixent
Singapore, Singapore
Job Description
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Purpose of Role
The Product Manager will be responsible for the planning, development and implementation of strategies for product portfolio to achieve the sales, profit and growth performance objectives in the annual budget and long range plans.
Priorities
Product Management and Business Planning
- Develop and validate short and long range planning and forecasting for the product portfolio for budget and production needs.
- Develop business case for region and global approval for pre-launch and launch activities for product/portfolio
- Achieve targets for sales, profit contribution and market penetration for the product portfolio.
- Drive implementation of appropriate market research and analysis to optimise outcomes for the product portfolio.
- Drive and lead the implementation of key projects for the product portfolio in conjunction with the Brand Team
- Forecast sales, A&P, and P&Ls for specified year projections.
- Drive and coordinate the Brand Plan in conjunction with the Brand Team.
- Prepare T1 & T2 reviews as well as Budget & LRP plans as required.
- Closely monitor and manage cost centre within the agreed budgets.
Strategy Implementation
- Develop, implement and drive growth strategies for all market segments
- Regularly discuss and review business plans/strategies with Marketing Manager and/or Business Manager
- Effectively manage advertising and promotion budgets
- Evaluate the effectiveness of promotion and advertising programmes, using set guidelines, and make recommendations for improvements within code of conduct guidelines
- Develop detailed KOL action plans, prioritise opportunities and schedule to follow up regularly, in conjunction with the brand team
- Equip the sales team with the necessary product knowledge, materials and market intelligence to enable effective execution.
Brand Team Partnership/ Leadership
- Be an active and proactive key member of the core and extended brand team.
- Create a sense of common purpose across business unit teams and shares business/sales imperatives, by establishing clear and positive messages about what needs to be achieved.
- Collaborate to create brand strategy and an integrated brand plan and work with the brand team to identify opportunities to create value for the business and ultimately the patients.
Product Promotion
- Develop, implement and evaluate successful messaging and promotional campaigns and materials.
- Gain support and buy-in from Sales Force by involving Sales Managers and Sales Force in developing key strategies, tactics and materials.
- Regularly monitor market place, brand evolution and adjust plans and forecasts accordingly.
- Identify and build plans around key stakeholders (KOLs, scientific and patient societies, etc.) to gain their respect and build positive relationship to the benefit of the Brand and Company.
- Act as the product champion and ensure the Sales Force get optimal product and environment knowledge
Stakeholder Management
- Collaborate with internal stakeholders (Brand team, Sales, Medical Affairs, Public Affairs, Regulatory, Supply Chain, Communication, MCE and etc.)
- Develop and maintain relationships and actively engage with customers and key opinions leaders relevant to the performance of the business.
- Develop KOL as speakers/advocate
Compliance, Pharmacovigilance and HSE responsibilities
- Ensure all activities, strategies, campaigns, interactions with HCPs and patients (if any) strictly adhere to Sanofi Compliance guidelines and the respective countries pharmaceutical code of conduct
- Responsible in complying and meeting all HSE roles and responsibilities in accordance to the existing HSE Policy
- Report any incidence related to pharmacovigilance within 24 hours
- Identify and correct unsafe conditions or behaviours and immediately notify the Manager of any serious incidents; complete an Incident / Injury Report and forward to Human Resources within 48 hours where necessary.
Essential Qualifications
- Proven track record in product management in ethical pharmaceutical industry. Preferable with 3-5yrs exp
- Experience in sales and managing pharmaceutical compliance guidelines
- Strong analytical thinking, problem solving and decision-making skills
- Possess leadership, networking, influencing and negotiation skills
- Market intelligence, business acumen and entrepreneurial spirit
- Ability to adapt to change and strategic focus
- Planning and project management skills
- Experience in ENT, respiratory and marketing of biologics is an added advantage
- Tertiary qualifications in a relevant field e.g., Business, Commerce, Marketing, Science, Pharmacy, Medicine
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
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Job Detail
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Job IdJD1292772
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned