Job Description

Posting Date : 14 Jun 2024 | Close Date :12 Sep 2024Product Manager (Malaysia & Singapore)Our client, one of the world\'s largest diabetes companies and is seeking a Product Manager to join their growing team in Malaysia.Roles & Responsibilities:

• Liaise with SEA Marketing Manager to ensure implementation of worldwide & regional strategic aims for the brands. Modify plans to suit local country requirements.
• Develop deep insights through market research, key opinion leaders\' insights and competitive intelligence to identify growth drivers.
• Create, implement and review short and long-term strategies for category growth, including pricing strategies and budget forecasting.
• Use competitor analysis & market research analysis to fine tune region approved selling messages to enhance competitive advantage.
• Maps and analyzes customer buying processes to guide the development of the value proposition and support sales execution.
• Proactively support the development of go-to-market and other marketing plans with direct responsibility for execution.
• Manage new product performance dashboard reporting and the launch readiness dashboard; closely monitor lead/lag KPIs and report these across the organization throughout commercialization phases, taking prompt, corrective action where indicated and share learnings and best practices for future launches.
• Participates actively with business and Supply chain to drive robust planning for demand and supply forecast
• Plan and manage A&P spending including FOC and samples.
• Collaborate with team members/ agencies to create tactical programs and marketing collateral (e.g. e-detailing brochures, sales verbatims, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoint for Countries.
• Coordinate and support product & sales training as required to sales force in SEA.
• Establish and maintain good relationship with key influencers, opinion leaders and professional organizations necessary to carry out his/ her function.
• Work together with Distributors - logistics and regulatory to ensure good supply of regulatory document for selling product (leaflet, IFU, sub-label etc) in proper and timely manner.
• Coordinate and execute marketing, advertising, promotional events/campaigns such as symposium in terms of logistics planning and setup instructions for sales team.
• Work with regional team in planning and executing e-Commerce initiative in local country
• Support SEA and Country (Malaysia & Singapore) key ad hoc projects

Requirements:

• Degree with Pharmacy/ Science background preferred

\xc2\xb7 5+ years of work experience in the Pharmaceutical / Medical Device industry with Multinational company\xc2\xb7 Of which at least 3 years should have been in a marketing position. Be able to communicate confidently in external face to face meetings/ group meetings\xc2\xb7 Highly customer oriented\xc2\xb7 Able to work independently\xc2\xb7 Good working attitude include: teamwork, accountability, hungry mindset & integrity\xc2\xb7 Good written and oral communication in EnglishTo demonstrate the following 8 core marketing competencies :1. Analytics, Insight and Strategic Application (Basic)\xc3\xbc Undertaking basic analysis on competitive landscape,market and customer dynamics\xc3\xbc Understands diabetes market offering and key competitor\'s offerings (product and service)\xc3\xbc Knows how to use existing data analytics platforms effectively\xc3\xbc Presents findings to team members and/or manager2. Customer and People With Diabetes focus (Foundational)\xc3\xbc Identify relevant stakeholders [PWD and customers i.e. those involved with their care] and segment\xc3\xbc Anticipates and uncovers what is important to our target audiences and how we can help them and identifies and understands preferred communication and access channels\xc3\xbc Identifies need for primary and secondary data that will help further customer understanding\xc3\xbc Matches solutions to fit the different segments expectations3. Marketing strategy and planning (Basic)\xc3\xbc Understands the current market landscape and customer focus\xc3\xbc Supports the analysis and synthesis of information from multiple sources to support the strategy process\xc3\xbc Effectively verbalizes what the strategy is and the rationale behind4. Brand building (Foundational)\xc3\xbc Communicates the Brand, and effectively briefs, evaluates and gives feedback to agencies to develop messages, creative and programs that deliver against business positioning, objectives and brand guidelines\xc3\xbc Brings the brand strategy to life in the markets by ensuring brand message and branding are consistently delivered\xc3\xbc Designs and executes a consistent \'person living with diabetes\' experience which is aligned to the brand equity and creates coherency for the brand and analyzes equity progress and reassess/course corrects as needed\xc3\xbc Drives brand building actions through the sales teams and ensures the positioning is brought to life consistently across every interaction with customers5. Commercial execution and launch excellence (Basic)\xc3\xbc Develops and executes all marketing materials to drive business strategy\xc3\xbc Develops aspects of program delivery to ensure market execution effectively and efficiently\xc3\xbc Supports and develops key marketing materials to drive the business with internal commercial partners\xc3\xbc Develops key aspects of the channel strategy e.g. distribution\xc3\xbc Supports the development of key elements of the launch plan6. Innovation in Marketing (Basic)\xc3\xbc Understands how innovation contributes to building the long-term equity of the brand and incremental revenue\xc3\xbc Understands the customer journey and sales process and the role that the tools provided by marketing play\xc3\xbc Give feedback to marketing team about new market dynamics, new marketing activities by competition and new opportunities development in the market\xc3\xbc Comfortable with testing new ideas in market\xc3\xbc Suggests new ways of doing what they are doing that are more efficient or effectiveSpecialization : Administration / Operations
Type of Employment : Permanent
Minimum Experience : Fresher
Work Location : Malaysia

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