Job Description

Career Category Marketing

Accountabilities:

• Maximizes the Repatha/Cardiovascular products potential at national level
• Leads the sales team and country cross-functional brand team (CBT)
• Develops the Country Brand Plan and ensures execution of the corresponding Tactical Plan
• Delivers multi-channel branding campaign
• Working cross-functionally to ensure the benefits to patients offered by Amgen products can be optimized
• Ensuring all plans and initiatives adhere to highest level of integrity and Amgen Values

Responsibilities：

• Lead and motivate the sales force towards brand aspiration
• Leads the country cross functional brand team (CBT) in defining overall brand strategy, direction and tactics, to achieve the brand ambition
• Develops and implements the Country Brand Plan based, utilizing global brand plans and customizing based on local insights and market dynamics
• Drives and encourages the team to find innovative solutions
• Design, localize, and executes multi-channel promotional activities (e.g., detail aids, message scripts, RTEs, webinars, congresses, etc.) utilizing global and other country assets
• Leads the development and execution of the brand’s omni-channel engagement strategy and plan
• Develops long range forecasts, budget and latest forecast estimates with key assumptions and drivers
• Identifies business opportunities, develops business cases to maximize penetration into cardiovascular market
• Develops national sales target
• Collects and analyses market research and field insights and refine plans and takes mitigation actions as required
• Coordinates competitive intelligence and drives competitive action plans
• Partners and collaborates with marketeers and brand leads in other countries
• Recruits and manages external vendors
• Plans and manages marketing and sales expenditure budget
• Member of the Amgen Singapore Leadership team and reporting to the country General Manager

Qualifications：
Minimum Requirements:

• Bachelor’s degree in marketing, science-related degree or a related field
• Minimum 5 to 8 years of experience in industry
• Minimum 2 years of experience in Marketing
• Minimum 2 years of experience in a sales leadership position
• Fluency in English, both oral and written communications
• Financial, forecasting and budgeting skills and experience
• Computer skills (MS Office programs)
• Eligible to work in Singapore

Preferred Requirements:

• Minimum 2 years in a big pharmaceutical company
• Documented experience in Cardiovascular Franchise area
• Documented success in gaining or maintaining market leadership position

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