Job Description

Job Responsibilities: 1 )Product Marketing:

• Marketing for Corporate Digital Banking via official website, social media account (WeChat), EDM (email marketing) and external digital channels.Including brochure, poster, product manual, user guide of features, etc.
• Manage campaign within budget and on time, including internal workshops, webinars, contest and external exhibition participation i.e. Singapore Fintech Festival,etc.
• Manage the procedure, implementation, tracking and measurement of marketing campaigns.

2 )Cash Management Product Management:

• Implement and manage as a product owner of corporate digital payments.Including, Corporate PayNow, global payroll, smart account, ICBC e bill payment and the related products.
• Maintain existing clients and liaise with relationship managers to expand potential customers to meet KPIs of the goals.
• Take strong responsibility of online banking and the related products usage, data analysis and customers’ feedback and demand quick response.

3 ) Partnership Management:

• Leverage partnerships with Educational Institutions, E-commerce platforms, ERP providers, public institutions to deliver better solutions to clients.
• Cooperate with ICBC head office and branches well to customize solutions to the corporate clients.

4 ) Others:

• Any work required to be carried out for holding the above Position in the Department subject to business needs, internal policies and procedures.
• Any work assigned from time to time by supervisor or the Management.
  

Job Requirements:

• Master degree or above from local reputable universities. Preferably in Finance, Economics, Statistic, Business or related fields.
• With at least 1 year of relevant experience in a FinTech companies, digital banking or corporate banking industry.
• Excellent verbal communication skills in English are essential to liaise with the Singapore government authorities.
• Ability to communicate and liaise with Chinese counterparts, China HQ, clients and stakeholders. Knowledge of Mandarin is essential.
• Integrated digital marketing and social media experience especially WeChat .
• In-depth experience in financial services marketing, preferably at Corporate Digital Banking.
• Project management experience, including measuring and monitoring results.
• A focus on campaign management and strong digital marketing capabilities.
• The ability to understand and simplify information to create clear, compelling communication.
• Ability to handle and deliver on multiple priorities simultaneously.
• Excellent consulting, writing, presentation and communication skills.
• An independent thinker, yet an accountable, collaborative team player.