Product Manager (unsecured Loans)
Singapore, Singapore
Job Description
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Job Overview As a Product Manager for Unsecured Line of Credit Product, you will work with internal and external stakeholders to execute tactical product campaigns and manage BAU activities to maintain product competitiveness, increase profitability and contribute to the overall goals of Cards & Unsecured Lending. 1.Contribute to plans and implement strategies to grow the unsecured line of credit business for overall profitability
- Work with stakeholders to roll out tactical campaigns with good understanding of portfolio customer behavior
- Think out of the box to devise mechanics to excite and activate existing base
- Develop & maintain communication materials & marketing calendar planning
- Attend to product inquiries and work with operations & technical teams to close any outstanding matters
- To regularly conduct competitors\xe2\x80\x99 analysis to review existing product features and identify new areas of improvements
- Tap on digital channels, formulate and execute acquisition campaigns to attract new signups
- Fine tune and further digitize application front- end interface.
- Work with external digital partners to create awareness and onboard
- To formulate and execute usage campaigns via digital channels to entice usage from new to bank customers
- To formulate and execute activation campaign to activate dormant customers, maintaining a healthy ratio of active customers.
- Digitize and automate customer delivery and fulfillment processes for usage and marketing campaigns
- Look for opportunities to streamline cost
- Propose pricing & promotional campaign mechanics
- Nimble price benchmarking to market and cost change
- Monitor NIM of unsecured line of credit and price reasonably to ensure business maintains its profitability
- Degree in Banking/Finance/Business Administration or equivalent with at least 3-5 years of experience in unsecured lending
- Understanding of key business drivers and competitive trends in the unsecured lending market
- Analytical and good strategic thinking to leverage on data & formulate strategy
- Self-driven and has strong interpersonal skills
- Good stakeholder management skills and able to collaborate and work well within a team.
- Strong presentation skills both written and oral
- Excellent communication & influencing skills
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Job Detail
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Job IdJD1293266
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned