Job Description

Position Summary This role is responsible for planning and implementation of action plans for TV business to ensure achievement of business goals

1. Strengthen the product's competitiveness in the market by planning differentiation strategy based on the market, customer, competitor and technology analysis.
2. Define the functionalities of the products and create short-term and mid-term roadmaps for each product.
3. Identify new business areas through market, technology trend and product analysis. Role and Responsibilities

• Establish overall business strategy for TV
• Positive contribution towards the achievement of TV business key KPIs:
• > Market share for key segments (TV)
• > Sales revenue and profit target
• Handle product roadmaps and lifecycle, pricing and island-wide promotion
• Manage 3 month sales / P&L forecasting, expenses plan and promoter incentives
• Responsible for ensuring detailed P&L management for all promotion requests
• Allocation of marketing expenses, sales allowance to cross functional teams according to business needs
• Analyze competitive landscape (GfK) and conducting regular competitor product benchmarking to increase market leadership
• Planning with various functional teams (Sales / Marcom / Retail) to ensure on-time and smooth execution of campaigns
• Collaborating with online team to build campaigns to achieve online sales target
• Work closely with Key Account Managers on customized promotion and demand planning for individual retailers
• Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory
• Product launch planning and execution (trade and media partners)
• Confidently deliver product presentations to media and trade partners
• Application of product certification (Digital Video Broadcasting Television, NEA energy labelling, IMDA Short Range Device)
• Closely manage external service vendor to ensure top notch service level provided for end consumer
• Contact point in TV department for any service related matters, providing appropriate advice for service related matters
• Any other Ad Hoc duties and reporting

• Minimum Bachelor's degree, preferably in Business Management / Marketing
• Has no less than 5 years of experience of marketing/product management/business
• Commercial savviness and acumen
• Good business planning, project management and execution skills
• Good communication, presentation and interpersonal skills