Job Description

Position OverviewThe Public Relations & Marketing Manager is responsible for all aspects of property-level communications and the execution of marketing campaigns. Reporting to the Director of Marketing Communications, this individual promotes on-brand messaging to consumers through traditional, digital, and social media channels to enhance the hotel\'s imageThe Role * MANAGE BRAND EQUITYo Analyse market research findings on brand awareness and association
o Perform analysis of reputation risk to determine business impact to organisation
o Oversee branding, positioning, local strategy, campaign development and agency management * MANAGE MARKETING COMMUNICATIONS AND PUBLIC RELATIONSo Act as the liaison between the marketing department and respective departments for tactical campaigns that includes copywriting and proof reading of collaterals
o Manage all media relations activities, events and information, including preparing, maintaining and distributing press releases, press kits, photo library, brochures, newsletters, key personnel biographies, hotel question and answer sheets, etc
o Maintain a comprehensive list of local and regional media contacts, with particular emphasis on editors, food critics, key opinion leaders, and celebrities
o Ensure effective communication and the successful execution of the communications calendar by developing a schedule of press releases, advisories, promotions as well as newsworthy events that will take place in and around the hotel to appropriate media contacts
o Responsible for securing, monitoring and clipping, online, print, and social media features or mentions is completed monthly for property distribution * DEVELOPING MARKETING STRATEGIESo Execute annual marketing plan aligned to budget in consultation with the Director of Marketing Communications
o Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel * MANAGE MARKETING CAMPAIGNS AND EVENTSo Manage the execution of sponsored events, community relations, and press promotional activities
o Support and manage the coordination of photography and videography for advertising, collateral and public relations purposes between the hotel, vendors and the corporate team to ensure adherence to brand voice
o Work closely with the Digital Marketing Manager on social media content and campaignsTalent Profile:

• Bachelor\'s degree in Marketing, Journalism, Business or Communications.
• 3 to 5 years of relevant experience in luxury marketing, PR agency, as well as digital universe knowledge
• Experience of developing, creating and managing marketing and promotional campaigns, as well as Public Relations activations

Capella Hotels & Resorts