Job Description

The Regional Brand Manager role, will be responsible to execute all marketing initiatives for the said markets and support the marketing manager in planning brand strategy that meet long term & short term goals.Key responsibilities: Take complete ownership of implementing brand strategy, planned with Marketing Manager Collaborate & manage media, creative agency partners & cross functional teams to deliver best in class campaign execution Deliver a consistent brand experience through omni channel marketing, with emphasis on instore, digital and activations Plan & execution of brands social media content strategy Support ecommerce team, in store design, promotion planning, thematic communications and ad buying Work closely with sales team to understand market gap & opportunities and ensure timely support Always on trade marketing Measure, analyze and report on marketing campaign effectiveness Monthly stakeholder reporting of market & competition insights & secondary sales performance Be responsible for A & P budget for the said category & marketsKey requirements: Candidate must possess at least a Bachelor's degree in Marketing/ Business Management or equivalent Minimum 5 years experience in FMCG marketing, personal care industry. Experience in skin or beauty care will be a plus Experience in Influencing traffic, conversions & store design on ecommerce platforms will be big plus Strong digital marketing experience in earned, paid, search & social media Good presentation and excel skills A start up mindset, with an ability to multi task, act independently & collaborate 25% travel required for the role
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