Job Description

Location Singapore, Central Singapore

Planning Area
QUEENSTOWN

Job Type
Permanent

Salary
$9,000 - $15,000 Per Month

Date Posted
15 hours ago

Expiry Date
22-Jun-2022
Additional Details


Job ID
207077

Job Views
32

Roles & Responsibilities Job Overview Are you looking for meaningful work while managing one of our greatest brands? Come to P&G where Brand Management was born! Did you know Procter & Gamble invented the concept of branding and data-driven brand management? Over the years, we have remained consistently among the top in marketing by finding new and exciting ways to reach consumers. As a Senior Brand Manager within Personal Health Care (PHC), you will own the development of brand building strategy. Your primary mission is to grow the business (top line, profit, and shares) of the AMA markets. Specifically, you will lead innovation plans, including crafting brand building assets like digital marketing, TV commercials, trial plans, etc. You will lead multi-functional teams to build cohesive commercialization plans; have deep data analytic skills; have deep knowledge, market trends and retail customers; and have the creativity and critical thinking to develop the plans. You are the custodian for all marketing activities for your brand forms across P&G Health AIMEA. Your team Based at our regional headquarters in Singapore, You and other Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
How success will look like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams.
• Excellent marketing campaigns & product innovations and other initiatives launched on time, delivering sales, share and profitability growth
• Improvement in brand fundamental scores with consumers across markets

Responsibilities of the role

• Deliver on the brand’s financial commitments, equity and share targets
• Responsible for the brand's masterplan including global franchise and local feedback
• Run multi-functional project teams to develop brand ideas and coordinate toolboxes that meets the consumer and HCPs needs, including guidelines for amplification
• Engage markets to implement & amplify toolboxes for maximum impact & consistency
• Be the trusted consultant to market teams for all adaptation and amplification work
• Contributes to the development and execution of strategic brand fundamentals (e.g. brand architecture, targeting, purpose)
• Consolidates market needs in the region and ensures that they are consistently fostered into the global brand masterplan, and is also the spokesperson of the brand franchise into the region
• Identify and qualify winning innovation concepts
• Manage the advertising/other agencies for the brand
• Where relevant, responsible for geographic footprint expansion into white space within AIMEA

Qualifications

• Possess strong acumen in the Healthcare business and can partner to offer strategic business solutions
• Strong and consistent track record for brand development and in-market delivery across FMCG & Healthcare markets.
• High degree of familiarity and work experience across key local AMA markets like India, Indonesia or Philippines
• Possessing great understanding of multi-channel selling capabilities like modern retail, high frequency stores, e-commerce and pharmacies
• 6-8 years of experience of developing successful brand building programs across touchpoints (e.g. TV, Digital, On-Ground, trade marketing);
• Have prior working experience in a multi-functional team
• Excellent forward-thinking, strategic and cross-functional collaboration skills
• Strong negotiator with ability to navigate difficult conversations with global and local counterparts, across different levels of hierarchy
• Excellent proficiency in English (written & spoken)

About us We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Neurobion, Sangobion, Vicks, Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more.
We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.
Tags
regional senior brand manager healthcare