Job Description

Company presentation

Company Description
At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.

Job description



As Regional Communications Specialist, you contribute to added customer value, a strong brand and increased sales by ensuring high quality PR & Communications activities for the full region.

Together with the Regional PR & Communications Manaager, you work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

You collaborate closely with the Customer Activation Team to be able to find synergies and maximize the effect of our earned communication, both internally & externally.

GENERAL

• Responsible for communicating H&M messages in a trustworthy way, both externally and internally, together with HO and the Communications Manager.
• Responsible of appointed regional Communications projects
• You support the Regional PR & Communications Manager in setting tactics and plans that will support regional objectives, based on insights from each individual market and with H&M\'s customer in focus
• Give input in Regional Customer Activation meetings, ensuring optimization of the ability to leverage on earned media
• You give input, challenge and support PR & communication activities on Sales Market level where relevant

MEDIA RELATIONS

• You are responsible for proactive Media Relations strategies/tactics to support regional objectives
• Crisis Management, support, guide and coordinate when needed.

INTERNAL COMMUNICATIONS

• You ensure the development of a strong overall regional communication plan, working effectively on a sales market level, requiring few adaptations and where synergies can be found between sales markets/other regions
• Responsible of regional plan and content (articles, statements, messages, Q&A\'s etc) and publishing for our Internal channels.
• Foster and maintain a good collaboration with the local HR department on internal communications and education activities.
• Supports with internal communications guidance in Regional and Sales Market specific issues
• Responsible for securing the quality and tone of voice in all translations of global material used in the internal communications channels

FOLLOW UP & MANAGEMENT

• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible
• Review and process invoices associated to projects

Profile

Qualifications

• A formal education within Communication &/or Marketing is meriting, if not, at least 5 years\' experience from similar positions and/or within PR/Communications
• You have a strategic mindset and strong planning and prioritizing skills
• You have excellent communication skills. Knowledge in other languages is meriting.
• You are an excellent relationship builder.
• Fluent in Microsoft Office - Word, Powerpoint and Excel
• Meriting with competence within digital/tech
• Experience in media relations. Meriting if within the Region.
• Strategic experience in Corporate & Fashion PR, Internal & Crisis Comm
• Proven track results in building &/or protecting the brand through PR & media relations
• Experience in high level media analysis
• Meriting with competence withing digital/tech and omni ways of working

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