Job Description

• Understand category-specific landscapes and trends and provide the right advertising and marketing solutions
• Developing and implementing a comprehensive business strategy for overseas content distribution on both traditional and new media platforms, with a focus on revenue generation and market penetration.

Client Details

Our client is a listed broadcasting firm from the GCR region. They are renowned for their content and exclusive celebrity partners. With significant content production capabilities and range, they are a longstanding brand in the industry. They are looking to hire a Regional Director of Sales & Partnerships to grow their licensing and advertising sales revenue in the SEA region, particularly Singapore and Malaysia where they anticipate double digit growth in the next eighteen months and eventually $50m-$100m SGD.

Description

Reporting to the Division Head, this Regional Director, Sales & Partnerships [SEA] will be measured on the following criteria:

• Understand category-specific landscapes and trends and provide the right advertising and marketing solutions
• Developing and implementing a comprehensive business strategy for overseas content distribution on both traditional and new media platforms, with a focus on revenue generation and market penetration.
• Identifying and cultivating relationships with key business partners, including traditional broadcasters, OTT operators, social media platforms, e-commerce platforms, sponsors, advertisers and agencies.
• Overseeing the negotiation and execution of distribution and other business agreements, ensuring that they are structured to maximize revenue and minimize risk.
• Creating and executing marketing plans to promote our content to overseas audiences, including on-air and online promotion, events, and digital content production.
• P&L management

Profile

To be successful in this role you would have the following skills:

• Bachelor\'s Degree in Business, Engineering or another relevant discipline
• Ten years or more in a sales and/or partnerships role and ideally, worked in the media/OTT space
• Experience in SEA markets is a must, with a focus on Singapore & Malaysia
• High level of energy and enthusiasm
• Excellent listening and negotiation skills; fluency in Mandarin is a must as the content teams at HQ are mainly using Mandarin for written and spoken communication
• Flexibility to travel in SEA and GCR regions with possible short term relocation when needed

Job Offer

Our client offers you a chance to join a media powerhouse, that is experience steady growth in the SEA markets and with a strong content production capability, anticipating 15-20% year on year growth. It\'s also a chance to work with a platform that has exclusive celebrity partnerships in place, which allow them to engage their viewers at a deeper level through events and networking.

Michael Page