Responsible for driving the region to achieve the AOP for the assigned product portfolio through driving efficient management and execution of adapted global strategies at local levels across the region.
Drives region-level execution of marketing campaigns, value proposition, and customer segmentation in partnership with territory marketing teams to drive demand. Partners with global market development to deliver strategy and campaigns that are region and country applicable, partners with regional marketing teams to assist in regional adaptations, drives the development and execution of campaign materials to generate demand through the digital and sales/distributor channels.
Focus: Category/Business Management
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